LinkedIn Ads allow you to connect directly with your B2B target market. Marketers can target specific groups of people and get a better understanding of their needs. Whether you are an in-house marketer or freelancer/agency with your own clients, LinkedIn Ads is the right tool for you to use. If you want to tap into B2B markets, you can’t forgo LinkedIn. It has by far the largest network of professionals. LinkedIn Ads allow marketers to create and target ads using:
- Keyword targeting – Showing your ad based on searches related to keywords you select
- Demographic targeting – Targeting people who have specific demographic attributes such as their age or location
- Look-Alike Audiences – Target audiences that resemble your target market in key ways, but have yet to encounter your brand.
The targeting possibilities with LinkedIn ads are endless. You can target your audience in a matter of minutes by using the filters mentioned above or creating and uploading custom audiences to link back to your CRM data, purchase history, social connections, etc.