Technical SEO
Improve Speed and UX to Boost Results
Technical SEO is an absolute necessity for increasing website speed and improving user experience. Over 40% of website visitors will leave your website if it takes more than 3 seconds to load. And with only 50% of websites online registering speeds faster than 2.9 seconds means Technical SEO is in high demand. If your website promotes a poor user experience, has broken links or pages, and runs at a snail’s pace, we can help! Improve your visitor experience and turn your Turtle Speed into Turbo Today!
What is Technical SEO?
The Need for Speed and Optimized User Experience
Simply put, Technical SEO in your website optimization strategy is imperative to SEO Success. Improving key technical elements on your website can impact your web pages and their ability to rank on search engines like Google. Focusing on Technical SEO helps you do things like increase website speeds and improve the ability of search engines to crawl and understand the topic matter of your web pages. Faster loading pages, cleaner architecture and code, and improved information for the search engines to access on your website will result in higher rankings and a better user experience.
Improving your Technical SEO has even more of a profound effect when it comes to Mobile Experience. As technology advances, so do our expectations. And with more people using their Smart Phones as their primary means of accessing the internet, it is important to make sure you deliver the swiftest, most seamless experience possible. Doing so means removing technical hurdles and resource-heavy burdens that impact your website’s mobile performance. Putting Technical SEO to practice and optimizing your website for a mobile-first experience will help put your business far ahead of the competitive curve.

Why do I need Technical SEO?

Optimizing for Technical SEO anywhere you conduct business, is critical for SEO growth. Search Engines like Google want to provide their audience with the best possible results. This is done by constantly improving algorithms that target how well your website works with the search engine and the experience it delivers to the people who access your website.
With a multitude of ranking factors that impact Technical SEO, it is important to work with an SEO Company that knows how to identify them. For example, Google robots (often referred to as “Bots”) crawl and evaluate the pages on your website that identify your strengths and weaknesses. Factors such as User Experience (UX) happen to be one of many that Google pays great attention to when evaluating your website. If your web page is slow and causes people to leave it, especially before it can fully load, this will trigger Google to “penalize” your page. If you continually register successive penalties, not only will it prohibit your website from improving in rank, but it can also cause you to lose rankings or be stripped of any rankings altogether.

Other factors that contribute to Technical SEO include Google Bots and their ability to grasp the meaning of your web pages. Features like Structured Data improve the technical aspects of your web page that help the Bots properly crawl and understand what your page and website represent. If you do this and do it well, you will gain higher rankings and can even earn “Rich Results”.
It is also important to establish a balance with Technical SEO. Optimizing your website purely for the Search Engine benefit should not be your lone objective. A website should work well by being fast, clear, and easy to use, especially for your audience above all else. Creating a great user experience also often results in building an excellent technical foundation that compliments your Technical SEO objectives. Naturally, by optimizing for one you also optimize for the other.
Technical SEO Characteristics that will Boost Your Website Performance
A technically inclined website exhibits features that demonstrate speed, bot crawlability, and helps search engines properly understand what your website is about. Leveraging the experience of adept Technical SEO experts will ensure your website steps up to the plate complete and prepared. This way each time Google pitches a bot to crawl your website you are in the best position to hit a home run – every time your website is called to step inside the Technical SEO Batter’s Box.
Characteristics of a Technically Optimized Website
One: Website Speed Optimization (It’s Fast):
Having a website that is fast is no longer a luxury. It is expected and a firm requirement for performance dictated by the search engines and your audience. If your website takes more than 3 seconds to load, you will have lost 38% of desktop users and over 53% of mobile website visitors. And with Page Experience in effect because of the Core Web Vitals update, Google announced these metrics will become Core Algorithm Update impacting websites June 2021. So, what do you do? Let the Expert Technical SEO Experts at Allegiant Digital help.
Two: Search Engine Crawlability Improvement
Search Engines like Google use what are called Robots (or “Bots”) to crawl or spider your website. Google Bots follow links on your website to help them discover and index the content that exists within your website. Having a great “internal linking strategy” will ensure that the bots are directed to the pages that are most important with the most valuable content you want them to capture to help your rankings.
There are many ways to help guide bots. For example, you can block them from crawling specific content that does not provide value or enhancement to the keywords and topics that you are targeting. Or, you can have them crawl a page, but tell them not to show the page in search results or follow links on the page as they will not provide any useful information to your audience.

Three: Dead Link Auditing and Removal
The frustration we, as users, feel when a web page takes FOREVER to load is equal to the frustration we experience when we click on a link that takes us to a page that does not exist or is broken. 404 error pages is the technical term used to describe broken links and pages that when visited, do not exist or load. Not only is this a frustration for us the User, but one that search engines absolutely abhor.
Because search engines crawl websites more effectively and efficiently than a human can, their bots discover far more dead links than what we typically encounter. Since most sites have dead links that go unnoticed in most cases, using tools designed to retrieve dead links can help you fix them before they become a problem.

Four: Remove Duplicate Content for Search Engine Efficiencies
Duplicate content is the process of using the same exact content multiple times within your own website or on other websites. In any instance, it creates confusion with the search engines and will lead to penalization and reduced rankings.
Often duplicate content issues happen without you even being aware of it. Because of the lack of Technical SEO performed on your website you may have different URLs that can show the same content. This happens when Canonicalization has not been implemented. Fortunately, this is a relatively easy fix and one that Allegiant Digital can put into place in the event your website has been hit with duplicate content issues.

Five: Better Website Security
Another sign of a technically optimized website shows when you take the necessary steps to add security features to your website. This means implementing measures that safely guarantee your audience and their privacy is protected. One of the most common ways of implementing security is by adding an SSL Certificate to your website (HTTP versus HTTPS).
Converting to an HTTPS site ensures that no one can intercept the data that is sent over between the browser and your website. This is especially important anytime people do things like log into your website or process transactions. Even if you do not offer any of these features, Google expects your site to be secure. In fact, this is a ranking factor that goes into the Google Formula when deciding what websites rank above others.

Six: Adds Structured Data (Schema Markup)
Structured Data helps the search engines better understand your website, content, and even your overall business in general. With Structured Data, you provide a better information hierarchy that helps to provide the search engines with additional insights into the products you sell or services you have to offer from your website.
With it, you gain the ability to offer further in-depth details about those products and services that can give more value to your audience within the search results. Doing so can greatly increase visits to your website and drive higher volume in leads and greater quantity in sales.

Seven: Adding an XML Sitemap
An XML Sitemap is a simple concept and one that is easy to implement. It serves as a list of all the pages of your website and is produced so that it provides search engines with a roadmap to all the pages that can be found within your website. Having an XML Sitemap will ensure search engines do not miss important pages containing valuable content that can help aid your SEO efforts.
Although a website does not need an XML Sitemap, it is helpful for internal linking structure. If you do not have a great structure, implementing an XML Sitemap may help you begin to build one for better SEO performance.

Eight: Testing to Improve UX (User Experience)
There are many features we believe our websites contain that help user experience and improve conversions. However, if you are not testing them then you may be holding onto features that you can live without. Features that could also free up resource demands on your website and server that instead could be invested back into your website to improve speed along with search engine and user efficiencies.
Technical SEO includes optimizing experiences that impact our Audience and how they engage with our website. Improving experience can help remove unnecessary technologies, heavy design, and graphic work, and add on features that have very little to no use in your customer’s journey. Use features like Google Analytics and User Tracking Programs to help you utilize the features that matter and remove those that do not. Improve your UX through testing that can help you maximize your website performance.
Technical SEO Services for Local, Agencies, and National Businesses
Ready to take the next step? Offering a comprehensive Technical SEO Solution, you win the fight on two of the primary battlefields. The Search Engines where it impacts your Rankings and the User Experience where it impacts your Leads and Sales.
Maximize your website speed performance and use Technical SEO to help you rank better and increase revenue. Services Include:
If you are ready to take the next step to improve your website speed performance and put our Technical SEO Services to work for your website, we are ready to help. Call or Click Here to set up a Free Consultation with an Expert Technical SEO and Digital Marketing Consultant from Allegiant Digital today.
Technical SEO Enhancements
Maximize Technical SEO Performance with our Website Design Services
Enhance your Technical SEO Capabilities and leverage Digital Marketing Programs that can influence above and beyond growth that SEO alone cannot offer. While Organic Results earn over 50% of the available traffic from a Google Search Results Page, utilize programs like Google Ads/Pay-Per-Click Advertising, Local Service Ads and Google My Business Optimization to reach the difference.
Website Design and Redesign Services
Click Here for More DetailsCreate Better Website Experiences that Drive Better Results
In SEO and Web Design it is common practice to recommend a redesign of your website every 3 to 4 years. Over time, websites become susceptible to issues. Whether dated design techniques that present negative user experience, technical failures, and theme and plugin upgrade compatibility issues – ALL websites have a shelf life. Once that shelf life expires, your website becomes a performance liability. This is especially so when it comes to Technical SEO. To avoid detrimental loss in results and search engine penalties, hire the creative SEO and Web Design Experts at Allegiant Digital to build your website into a true SEO Powerhouse. Click Here to Learn More: Website Design
Are you ready to Grow your Revenue with our Technical SEO Services?
Easy as One-Two-Three
Our passion has and always will be to help businesses grow and find success in Digital Marketing services like our Local SEO program. Regardless of where your business is located, we have over 20 years of Local SEO Experience working with businesses across the world in almost every industry imaginable. If you are as excited as we are to change your company’s trajectory in Local SEO and help you rise among the ranks, know that you have found an SEO Agency that will deliver a superior experience with outstanding results.