Optimizing for Technical SEO anywhere you conduct business, is critical for SEO growth. Search Engines like Google want to provide their audience with the best possible results. This is done by constantly improving algorithms that target how well your website works with the search engine and the experience it delivers to the people who access your website.
With a multitude of ranking factors that impact Technical SEO, it is important to work with an SEO Company that knows how to identify them. For example, Google robots (often referred to as “Bots”) crawl and evaluate the pages on your website that identify your strengths and weaknesses. Factors such as User Experience (UX) happen to be one of many that Google pays great attention to when evaluating your website. If your web page is slow and causes people to leave it, especially before it can fully load, this will trigger Google to “penalize” your page. If you continually register successive penalties, not only will it prohibit your website from improving in rank, but it can also cause you to lose rankings or be stripped of any rankings altogether.