Having a website that is fast is no longer a luxury. It is expected and a firm requirement for performance dictated by the search engines and your audience. If your website takes more than 3 seconds to load, you will have lost 38% of desktop users and over 53% of mobile website visitors. And with Page Experience in effect because of the Core Web Vitals update, Google announced these metrics will become Core Algorithm Update impacting websites June 2021. So, what do you do? Let the Expert Technical SEO Experts at Allegiant Digital help.

Search Engines like Google use what are called Robots (or “Bots”) to crawl or spider your website. Google Bots follow links on your website to help them discover and index the content that exists within your website. Having a great “internal linking strategy” will ensure that the bots are directed to the pages that are most important with the most valuable content you want them to capture to help your rankings.

There are many ways to help guide bots. For example, you can block them from crawling specific content that does not provide value or enhancement to the keywords and topics that you are targeting. Or, you can have them crawl a page, but tell them not to show the page in search results or follow links on the page as they will not provide any useful information to your audience.

The frustration we, as users, feel when a web page takes FOREVER to load is equal to the frustration we experience when we click on a link that takes us to a page that does not exist or is broken. 404 error pages is the technical term used to describe broken links and pages that when visited, do not exist or load. Not only is this a frustration for us the User, but one that search engines absolutely abhor.

Because search engines crawl websites more effectively and efficiently than a human can, their bots discover far more dead links than what we typically encounter. Since most sites have dead links that go unnoticed in most cases, using tools designed to retrieve dead links can help you fix them before they become a problem.

Duplicate content is the process of using the same exact content multiple times within your own website or on other websites. In any instance, it creates confusion with the search engines and will lead to penalization and reduced rankings.

Often duplicate content issues happen without you even being aware of it. Because of the lack of Technical SEO performed on your website you may have different URLs that can show the same content. This happens when Canonicalization has not been implemented. Fortunately, this is a relatively easy fix and one that Allegiant Digital can put into place in the event your website has been hit with duplicate content issues.

Another sign of a technically optimized website shows when you take the necessary steps to add security features to your website. This means implementing measures that safely guarantee your audience and their privacy is protected. One of the most common ways of implementing security is by adding an SSL Certificate to your website (HTTP versus HTTPS).

Converting to an HTTPS site ensures that no one can intercept the data that is sent over between the browser and your website. This is especially important anytime people do things like log into your website or process transactions. Even if you do not offer any of these features, Google expects your site to be secure. In fact, this is a ranking factor that goes into the Google Formula when deciding what websites rank above others.

Structured Data helps the search engines better understand your website, content, and even your overall business in general. With Structured Data, you provide a better information hierarchy that helps to provide the search engines with additional insights into the products you sell or services you have to offer from your website.

With it, you gain the ability to offer further in-depth details about those products and services that can give more value to your audience within the search results. Doing so can greatly increase visits to your website and drive higher volume in leads and greater quantity in sales.

An XML Sitemap is a simple concept and one that is easy to implement. It serves as a list of all the pages of your website and is produced so that it provides search engines with a roadmap to all the pages that can be found within your website. Having an XML Sitemap will ensure search engines do not miss important pages containing valuable content that can help aid your SEO efforts.

Although a website does not need an XML Sitemap, it is helpful for internal linking structure. If you do not have a great structure, implementing an XML Sitemap may help you begin to build one for better SEO performance.

There are many features we believe our websites contain that help user experience and improve conversions. However, if you are not testing them then you may be holding onto features that you can live without. Features that could also free up resource demands on your website and server that instead could be invested back into your website to improve speed along with search engine and user efficiencies.

Technical SEO includes optimizing experiences that impact our Audience and how they engage with our website. Improving experience can help remove unnecessary technologies, heavy design, and graphic work, and add on features that have very little to no use in your customer’s journey. Use features like Google Analytics and User Tracking Programs to help you utilize the features that matter and remove those that do not. Improve your UX through testing that can help you maximize your website performance.

Ready to take the next step? Offering a comprehensive Technical SEO Solution, you win the fight on two of the primary battlefields. The Search Engines where it impacts your Rankings and the User Experience where it impacts your Leads and Sales.

Maximize your website speed performance and use Technical SEO to help you rank better and increase revenue. Services Include: