Remarketing is a must-have for any business that is either considering or currently engaged with Search Engine or Social Media Marketing. Remarketing Ads help supplement programs like Pay-Per-Click Advertising, Facebook Ads, SEO, and other Digital Marketing Programs designed to generate leads. What makes Remarketing such a powerful feature of your digital strategy is how it creates second chance opportunities for you to successfully convert leads that did not convert on their first online interaction with your business.
Remarketing is a necessary addition to any Digital Marketing Strategy. This is especially important for businesses that have longer than normal buying cycles. As well as those that need consistent brand impressions to nurture leads along to conversion.
What makes remarketing work is its ability to help you continue advertising to someone after they have left your landing page or website. As they travel around the internet, they will continue to see ads pertaining to your company, products, or services they were originally interested in upon their first visit. The subsequent set of ads presented in Remarketing to this audience is designed to recapture and drive them back to your website to convert them into a lead.
In the following sections below, we will dive deeper into the topic of Remarketing that illustrate its mechanics, strategies, and benefits used to help you turn second chance opportunities into more leads, higher sales numbers, and greater ROI potential from your Digital Marketing Campaigns.