ASCENT.
Performance Intelligence
for Allegiant partners.

ASCENT is Allegiant's Performance Intelligence platform. It's the dashboard our partners use to see every channel, every AI engine, every attribution path, and every operational KPI in one consolidated interface. The acronym stands for Analytics · Strategy · Clarity · Execution · Navigation · Transformation — six pillars that map to the actual questions partner leadership asks about their marketing program.

Google Analytics tracks web sessions. Looker and other BI tools track whatever you tell them to track. Neither was built for what marketing partners actually need to know: are AI engines citing us, what is our share-of-voice against competitors in our vertical, what is our AVS Scorecard trend, what did we ship this month vs what we planned, and what changed at the board-summary level. ASCENT is built around those questions. It integrates the underlying signals from Google Analytics, paid-media platforms, GBP, AI-engine query corpora, and Allegiant's internal program operations — and renders them as the six pillars partner leadership actually uses.

Yes. ASCENT replaces Business SMARTS as Allegiant's Performance Intelligence platform. Business SMARTS is being retired. Partners who used SMARTS will be migrated to ASCENT automatically; URLs to legacy SMARTS pages (/business-smarts-platform/) will 301 redirect to the corresponding ASCENT location. The descriptor "Performance Intelligence" is locked — it plays the same role for ASCENT that "Audit · Recommendation · Cost" plays for the A.R.C. Report.

No. ASCENT is included at no additional cost with every Allegiant partnership package (Foundation, Accelerator, Dominator, and Omni-Presence). It is not sold separately, not licensed independently, and not available without an active Allegiant engagement. Access continues for as long as the partnership is active.

Yes — and this is one of the things that meaningfully differentiates it from generic marketing dashboards. ASCENT runs continuous AI visibility tracking against your AVS Scorecard baseline (established in your A.R.C. Report or at engagement onboarding) across the five major AI engines: ChatGPT, Perplexity, Gemini, Claude, and Microsoft Copilot. The OMNIVIZ™ five-pillar framework (EAB, ACA, MCN, TAR, AVM) is tracked at the pillar level, the engine level, and the per-query level over time. The historical trend is visible in the Navigation pillar; the trajectory is visible in the Transformation pillar.

Different pillars are used by different roles. Presidents and CMOs typically live in the Clarity pillar (executive summary view) for daily check-ins and the Transformation pillar (longitudinal trajectory) for quarterly board prep. Operations leaders and marketing managers typically live in the Execution pillar (work-in-flight transparency). Strategy and budget leaders use the Strategy pillar (plan vs actual). Data and analyst roles work in the Analytics pillar (the underlying data). The Navigation pillar (historical comparison) is used by everyone.

Yes. Multi-location partners can view performance at the parent-organization level and drill into per-location detail. Multi-business-unit partners (PE platforms, franchisor systems, multi-brand operators) can view at the parent level, business-unit level, and per-location level within each unit. Roll-up is built into the dashboard architecture, not bolted on as an export feature.

Yes. The Clarity pillar produces board-grade summary exports in PDF and PowerPoint formats. The Analytics pillar produces full data exports in CSV format. PE-platform partners typically use the board-grade Clarity export at the quarterly cadence and the per-portfolio-company Transformation export at the trajectory-reporting cadence.

All three are part of the same Allegiant product family. The A.R.C. Report establishes the diagnostic baseline (including the AVS Scorecard starting point) before engagement begins. Web WIZARDD is the website-build product that runs at the start of an engagement if a rebuild is the right recommendation. ASCENT is the ongoing Performance Intelligence platform that runs continuously throughout the partnership — tracking against the A.R.C. baseline, re-baselined after a Web WIZARDD launch, and continuously measured against the OMNIVIZ™ framework as the engagement evolves.

ASCENT access is provisioned automatically at partnership kickoff. New partners receive credentials, an onboarding walkthrough, and role-based access setup within the first week of engagement. The Strategy and Clarity pillars typically populate first (within days); the Analytics and Execution pillars populate as data integrations complete (typically within the first two to three weeks); the Navigation and Transformation pillars require a measurement runway and become meaningful at the 60–90 day mark.