Google display ads are built to connect your business with your intended target audience. This is accomplished by expanding your ability to reach them through the Google Display Network. The Google Display Network is made up of websites that have partnered with Google allowing the search engine to place Advertising Content on their website. This gives advertisers a way to feature their products or services on these Google Partner websites.
Ads on the Google Partner Websites are made up of “Banner” style graphics allowing you to leverage visual assets to promote your business. These assets can be made up of Pictures, Text, and Videos depending on the types of Ads you have setup and the type of website the Ad Content is featured on.
Display ads can leverage the Google Display Network to connect you with customers based on many targeting criteria features. Whether you target based on those who have expressed interest through their search history in similar products or services you offer, demographics, psychographics, geographic, and other behaviors you can choose based on what you know about the type of customers you want to reach. Making Display Advertising a Powerful Digital Marketing Tool for your business.