Conversion Rate Optimization, at its core, is simply any effort that is specifically designed to optimize your company’s ability to convert prospects into customers. It is not like a typical marketing campaign, which lasts for a specific amount of time. Conversion Rate Optimization is an ongoing flow, a continuous cycle of research and tests designed to optimize your conversion rate, increase lead growth, and maximize your ROI potential.

Conversion rate optimization is driven by data and based on previous visitor interactions. Experienced conversion rate optimization specialists will always refer back to data, rather than instinct. CRO systems give you a window into the mentality of your customers. You can identify what elements of your campaign draw their attention, which pages bring in the most traffic, what creates friction points in their journey, as well as optimization techniques to remove their challenges. This will dramatically improve your ability to convert more leads into more sales, increasing your revenue exponentially.

Conversion rate optimization services can generate real benefits for your company, but it depends heavily upon the experience and knowledge of the specialist running the projects. At Allegiant Digital Marketing, we hold our CRO specialists to the highest standards because we succeed when your business sees major improvements in your conversion rate. We are passionate about bringing our 20+ years of experience to all of our clients and making sure that every change we suggest is backed by data. If the data doesn’t back it, we don’t recommend it.