You may be asking yourself, what exactly is a landing page? Landing Pages are simply single-page web pages designed to convert leads. In practice, they act much like a digital brochure and are often used to illustrate the features and benefits of a product or service that you are focusing on promoting.

Landing pages, when built correctly, can be extremely effective. They help pique your audience’s attention and keep them focused on the topic they came to your page to learn more about. It increases their momentum in deepening their engagement with your brand. And, they ultimately prime their behavior favorably to act on the decision to call, submit a contact form request, or buy the product or service you offered them directly from the page itself.

As simplistic as this may sound, Landing Pages are a unique and challenging strategy for many agencies. To truly harness the potential a Landing Page Strategy can produce for your business also requires marketing experience, creative ingenuity, A/B Testing, and a running list of skills and technology to produce results at the highest level possible.

At Allegiant Digital Marketing we set the bar in Landing Page Design. Our pages are not only designed well but are backed by sophisticated conversion funnels and automation, which ensure peak performance. Our back-end and front-end development strategies allow us to build seamless creations that can help you increase your ROI.

It is imperative that your Landing Page is built with the intent to convert leads. Otherwise, your strategy is doomed before you even launch your campaign. Unfortunately, this happens too often. Making mistakes like overstimulating your audience with more than necessary content, adding unrelated features that distract your audience from the goal of the page, or simply not including Call to Action (CTA) or Conversion Features, can ruin the Landing Page Experience and Objective from the onset.

When a Landing Page is designed and built correctly, it can convert 3 to 5 times more leads than some of the best websites on the internet today. That is why working with Landing Page Developers like Allegiant Digital can help boost your Digital Marketing results. This includes increasing your Conversion Rates from campaigns like Google Search or Facebook Ads, or making your Email Marketing Campaigns convert more of your targeted audience into new customers. Landing Pages can even help some of your offline efforts like Direct Mail or TV Ads convert better as well.

So what exactly is it that makes a Digital Marketing Agency “Great” at Landing Pages? It’s all about their approach. What we mean by this is when you engage with an agency for any Digital Marketing Services that include a Landing Page Strategy there should be an entire process built around this approach.

Keep in mind, your Landing Page acts as one of the first visual-related experiences someone will have with your company. It must demonstrate competency and confidence in your products or services. It must accentuate your company features and unique selling propositions (USP). It needs to build excitement or the exclusiveness of what you sell to build buyer momentum. And the list goes on depending on what you sell and who you sell it to online.

Here are a few things to consider when looking at an agency for Digital Marketing and the Landing Page Strategy attached to what they offer. Or, if you would like to talk to a Landing Page Developer and Strategist for more information, call or submit a Contact Request today to get in touch!

Allegiant Digital aims for informed innovation, meaning that we work to combine best practices and industry knowledge with forward-thinking creative inspiration. What this means for your business is that you get a team of landing page experts who aim to achieve your vision and conversion goals.