Programs like Google Ads and Microsoft Advertising are exceptionally powerful when it comes to the many different ways you can grow your business, especially online. There is a fundamental principle that exists within the digital fiber of our PPC Services and one that guarantees highly effective results and incredible ROI potential. What is it? Well simple, Push vs. Pull.
When you look at Marketing, you see it through two basic lenses: Push versus Pull. Push marketing is generally made up of traditional media that we use, such as TV, Radio, and Direct Mail for example. Used to plaster messages anywhere and everywhere we can. An effort that places hope in this shotgun blast approach is that it will reach prospective customers who need your products or services at that time they have your brand shoved in front of them, hence the term Push Marketing. Often a far less effective, and in many cases, far more expensive means of advertising.
Pull Marketing, on the other hand, helps put your business directly in front of people when they are actively seeking your products and services. This is because they need them, and are ready to buy. Making the internet, and more specifically, search engines, one of the most effective places to advertise. Why? Because we use the internet when we need to find something. By placing your business directly in front of people when they are ready to buy, your odds of converting them into customers increases dramatically. But this is just the starting point in this journey.