Google Ads backed by AI for Improved ROI
Harness the performance power of Allegiant PPC. Pay-Per-Click Advertising Services designed to deliver the highest quality leads that drive your ultimate ROI. Supported by Google and Microsoft Certified PPC Experts with over 20 years of experience. Who are backed by AI and complemented with the best PPC Optimization and Tracking Technologies available in the marketplace today! Build smarter, targeted, and measurable campaigns, powered by automation, that deliver your best results in PPC Advertising.
What is Pay-Per-Click Advertising (PPC)?
How it Works
PPC or Pay-Per-Click Advertising is one of the primary features of Search Engine Marketing that is used to help you promote your business online. Whether you are looking for Local PPC or are searching for an enterprise-level Pay-Per-Click Advertising Strategy for your market, our Google and Microsoft Certified Team can help you navigate through it all. To help your business start your journey into PPC and Search Engine Marketing, let us begin with the basics that will help you take the next step.
PPC, which is short for Pay-Per-Click, is a Search Engine Marketing model used to help businesses advertise on search engines like Google, Microsoft Bing, and Yahoo. There are four to five advertisers who appear at the top of the page, depending on what search engine you are using, and between three to four additional advertisers that may show up at the bottom of the page. You are likely to also see ads appear in Map Results as well. As the name suggests, you only Pay whenever someone “clicks” on your ad: Pay-Per-Click.
The basic anatomy of a PPC Campaign is made up of six features.
The Basic Anatomy of a PPC Campaign
Pay-Per-Click Advertising: One of the Most Effective Forms of Advertising Online
When it comes to comparing all online forms of digital marketing you have access to today, PPC is by far one of the best options out there to choose from. Not only does it provide a myriad of benefits for your business, but it also provides you with access to advertise through the most popular and widely used website on the internet: Google.
Using a Pay-Per-Click Advertising Platform like Google Ads can amplify your ability to reach new customers and help you grow your business, substantially. Let us take a look at a few of the perks that Google Ads provides business owners:
The Key Features of PPC
How can Austin PPC Help your Business?
Push vs. Pull Marketing
Programs like Google Ads and Microsoft Advertising are exceptionally powerful when it comes to the many different ways you can grow your business, especially online. There is a fundamental principle that exists within the digital fiber of our PPC Services and one that guarantees highly effective results and incredible ROI potential. What is it? Well simple, Push vs. Pull.
When you look at Marketing, you see it through two basic lenses: Push versus Pull. Push marketing is generally made up of traditional media that we use, such as TV, Radio, and Direct Mail for example. Used to plaster messages anywhere and everywhere we can. An effort that places hope in this shotgun blast approach is that it will reach prospective customers who need your products or services at that time they have your brand shoved in front of them, hence the term Push Marketing. Often a far less effective, and in many cases, far more expensive means of advertising.
Pull Marketing, on the other hand, helps put your business directly in front of people when they are actively seeking your products and services. This is because they need them, and are ready to buy. Making the internet, and more specifically, search engines, one of the most effective places to advertise. Why? Because we use the internet when we need to find something. By placing your business directly in front of people when they are ready to buy, your odds of converting them into customers increases dramatically. But this is just the starting point in this journey.
10 Absolute Game-Changing Benefits of Pay-Per-Click Advertising
How the right PPC Strategy can help your Business Flourish
Our PPC Services are designed to help businesses like yours whether you are here locally or conduct business elsewhere in the U.S. or abroad. When utilizing the benefits described above, along with the expertise of our highly adept and skilled PPC Experts, we can help you quickly maximize the potential of programs like Google Ads and Microsoft Advertising. If you are ready to change the trajectory of your business and are ready for the limitless potential our PPC Agency and the Search Engines have to offer, call or submit a Contact Request today.
Pay-Per-Click Management Services
Comprehensive PPC Advertising Packages to Maximize your ROI
At Allegiant Digital, we believe the best Partnerships we forge begin and grow from being transparent about who we are, what we do, and what to expect with our services. Putting our cards on the table about what our PPC Management services include means when you hire us, you hire straight shooters who tell it how it is and what you can expect without any surprises after you move forward.
Allegiant Digital Marketing practices SEM at the highest standard the industry has to offer. We have carefully and meticulously crafted a PPC Structured Program to ensure that when we bring you on, no matter what you do and where you do it, you will have the means to compete, compete effectively, and generate the best ROI available based on your budget.
While we will provide you with a custom plan and recommendations, below will illustrate our general tiers and what is included at each investment level:
|Standard PPC||Premium PPC||Ultimate PPC||Enterprise PPC|
|Monthly PPC Ad Spend (Paid to Networks)||$2,000 or Less||$2,001 – $5,000||$5,001 – $10,000||$10,001+|
|Google Ads Setup on Google Search Network||√||√||√||Custom|
|Google My Business Ads Setup||√||√||Custom|
|Microsoft Advertising Setup on Bing Search Network||√||√||Custom|
|Campaigns Setup and Managed under Partner’s Google Ads and Microsoft Advertising Accounts||√||√||√||Custom|
|Dedicated Google Ads and Microsoft Advertising Certified Specialist||√||√||√||Custom|
|Dedicated Google Ads and Microsoft Advertising Certified Account Manager||√||√||√||Custom|
|Click Fraud Activity Monitoring and Protection||√||√||√||Custom|
|Initial Keyword Research and Analysis||√||√||√||Custom|
|Advanced Keyword Research and Selection||√||√||√||Custom|
|Campaign Setups||1||Up to 3||Up to 5||Custom|
|Ad Group Setup||Up to 3 per Campaign||Up to 5 per campaign||up to 8 per campaign||Custom|
|Ad Copywriting and Development||Up to 5 Ads Per Ad Group||Up to 7 Ads Per Ad Group||Up to 10 Ads Per Ad Group||Custom|
|Ad Copy Performance Testing||√||√||√||Custom|
|Dynamic Keyword Ad Insertion with A/B Testing||√||√||√||Custom|
|Landing Page Setup and Deployment||Up to 3 Variations||Up to 5 Variations||Up to 10 Variations||Custom|
|Landing Page A/B Testing Services||√||√||Custom|
|Website Conversion Analysis (If Landing Pages are Not Used)||√||√||Custom|
|Google Analytics Integrations with Goal Tracking||√||√||√||Custom|
|Objective and KPI Performance Tracking||√||√||Custom|
|PPC Data and Metric Tracking||√||√||√||Custom|
|PPC Call Tracking||Up to 2 Lines||Up to 5 Lines||Up to 7 Lines||Custom|
|Web Forms and Goal Conversion Tracking||√||√||√||Custom|
|Campaign Performance Monitoring||√||√||√||Custom|
|Allegiant Digital Marketing Business SMARTS Tracking Platform||√||√||√||Custom|
|Monthly Performance and Analysis Reporting||√||√||√||Custom|
|Strategic Bid Management and Optimization||√||√||√||Custom|
|Ongoing PPC Keyword Optimization||√||√||√||Custom|
|Ongoing PPC Text Ad Optimization||√||√||√||Custom|
|Ongoing PPC Landing Page Experience Optimization||√||√||Custom|
|Ongoing PPC Landing Page Content Optimization||√||√||Custom|
|Campaign Quarterly Performance Review||√||√||√||Custom|
|Ongoing Competitive Monitoring and Analysis||√||√||√||Custom|
|Campaign Monthly Performance Review||√||√||Custom|
|Google In-Store Visit Reporting||√||√||Custom|
|Google Display Network||Add On||Add On||Add On||Custom|
|Google Remarketing||Add On||Add On||Add On||Custom|
|Google Display and Remarketing Campaign Setup||$595||$595||$595||Custom|
|Banner Ad Creative and Development||$995||$795||$595||Custom|
|Banner Ad Sets||4||6||10||Custom|
|Google Customer Match & Audience Match||√||√||√||Custom|
|International PPC Campaign Management (English Only)||√||Custom|
|Social Media PPC Advertising||Add On By Quote||Add On By Quote||Add On By Quote||Custom|
|Weekly Campaign Reviews||$495 per month||$495 per month||$495 per month||Custom|
|Need more information? Call Us: 866-298-1910|
PPC Tracking: Business SMARTS Platform
Advertise with Transparency and Measurable Results
Advertise with confidence and know exactly how your campaigns perform at all times. With our PPC Tracking Systems, which include Data Intelligence Optimizations, Automation, and AI, we can help your business produce the Ultimate ROI. Harness the true power and potential of your PPC Advertising with Allegiant Digital Marketing’s Business SMARTS Platform.
Designed to help you connect and maximize the capabilities of your Google Ads and Microsoft Advertising Services, our Business SMARTS Platform is your Intel Hub to show you our Results in Action. Beyond Mom and Dad’s Traditional PPC Agency and what they can offer, we do more than track and transcribe Campaign Data. We offer a Data Center that can Think and Act based on Live Results, Your Direct Feedback, Execute Commands and Initiate Responses even when our Human Teams are asleep in their beds at night. This way your campaigns are optimized in real-time and managed to produce the best results for your business.
Leveraged Data Intelligence Technology
The Best PPC Management Service Providers
For Businesses in the U.S. and Worldwide
There are over 5,585 Digital Marketing Agencies in the U.S. alone as of 2021, and that number is continuing to grow. The Digital Marketing Agency Boom, especially over the last 5 years, makes it fairly difficult to weed out the bad from the good, and the good from the great. And while you can spend time reading reviews, listening to sales pitches, deciphering website badge validity, and award recognitions from obscure internet sources, it makes it near impossible to tell the difference from one agency to the next.
At Allegiant Digital Marketing we share the same frustrations because quite frankly, there are a lot of agencies out there that simply have no business doing digital marketing at all. With over 20 years of experience and thousands of campaigns under our belt, we know what it takes to be a part of the “Elite” Digital Marketing Agencies and why we know we are among the Best at what we do. Here are a few things you should know when it comes to picking the right PPC Agency wherever your business is located.
Why Allegiant Digital is the Perfect Fit
Supporting PPC Advertising Services
Comprehensive Solutions for Maximum Business Growth
Harness the power of Digital Marketing and PPC Services that Businesses and Companies Globally rely on to maximize their revenue and growth. With our complete and comprehensive suite of Digital Ad Services, we can help you target, reach, attract and convert new customers online who are searching for your products and services, right now.
PPC Audit ServicesClick Here for More Details
FREE PPC Analysis
Get a PPC Professional Second Opinion for your business and Search Ads with our PPC Audit Services. We will review your current PPC Campaign, provide insight, and help you transition into better hands if your current agency isn’t up to par. To learn more, click: PPC Audit Services
Display AdvertisingClick Here for More Details
Build Brand Appeal
Display Ads are another great way to target prospective customers using the Google Network. This feature enables you to build creative assets and feature them through banner ads on websites your target customers frequent. To learn more, click: Display Advertising
Remarketing ServicesClick Here for More Details
Capture More Leads
Remarketing allows you to continue advertising to someone well after they have left your website or landing page. In the event they do not convert on the first visit, Remarketing can help bring them back to convert on the second go around. To learn more, click: Remarketing Ads
Google Shopping AdsClick Here for More Details
Sell More Products
When you sell products online through eCommerce, Google Shopping Ads provides a platform designed specifically for you. Build an online catalog of products and feature them as available for purchase to increase sales and revenue. To learn more, click Google Shopping Ads
Google Map AdsClick Here for More Details
Leverage Your Locality
Get noticed in the Google Map Results by using Google Local Search Ads to target Google Business Profile Users when they are searching for your services locally. Our expert Google Ads Professionals can help you target local customers that drive more leads and sales.
Facebook Ad ServicesClick Here for More Details
Leads in the Metaverse
With emerging Social Platforms that have gained popularity in recent years, Facebook still remains ahead of the pack. Facebook Ads can help you reach your target audience and be a key area of growth for your business. To learn more, click: Facebook Ads
YouTube AdsClick Here for More Details
YouTube is the second most used Search Engine in the world, so it makes sense for your business to be there to reach new customers. Use YouTube Ad Services to target prospective customers while they stream and increase your leads and sales. To learn more, click: YouTube Ads
Instagram Ad ServicesClick Here for More Details
Build Your Brand on IG
If you are looking for creative visual strategies to illustrate the value of your brand, products, and services then Instagram is for you! Leverage strategies that can boost brand engagement and drive more conversions. To learn more, click: Instagram Ads
LinkedIn Ad ServicesClick Here for More Details
B2B Digital Marketing
For companies who are looking to target B2B and Enterprise Level Prospects, LinkedIn Advertising is a great option. LinkedIn offers direct access to Business Professionals and Executive Decision Makers that allow you to advertise your products and services. To learn more, click LinkedIn Ads
Twitter Ad ServicesClick Here for More Details
Build Brand Voice
Increase brand value and extend your opportunities to grow your business by reaching new customers on Twitter. Develop catchy and clever ad content to get your brand in front of people and promote your business to increase your sales and revenue. To learn more, click Twitter Ads
Common PPC Questions to Help Prepare You for your Next Steps
Digital Marketing programs like Google Ads, Microsoft Advertising, and Social Media Ads can provide tremendous value and can help you grow your business exponentially when done correctly. There is no question about that. After over 20 years and thousands of Ad Campaigns successfully deployed and managed, we know this as the gospel.
But as a business owner or marketing manager who may either be new to this, have little experience with it, or have been through a bad experience or two, there may still be questions to be had. Here are a few of the common questions we get. If you do not see what you want to ask, call or submit a Contact Request today and one of our PPC Experts will be in touch shortly to help!
Things Your Business Should Know About PPC
PPC Service Enhancements
Maximize Growth with Digital Marketing Services that Expand your PPC Reach
Improve your PPC where you do business by adding paired services that enhance your overall Pay-Per-Click Advertising Performance. With add-on Digital Marketing Features you can extend your customer reach, enrich their experience, and generate greater ROI growth opportunities to help your business prosper.
Landing Page Development
SEO and Local SEO
Ready to Grow your Revenue with Pay-Per-Click Advertising?
Easy as One-Two-Three
Our passion and dedication have and always will be to help your businesses grow. Doing this incorporates necessary Digital Marketing Services like our PPC Services and PPC Enhancements to help you position your Brand as the best possible choice for your prospective customers to choose from online. With over 20 years of Digital Marketing Experience and working across all major industries, we are the Pay-Per-Click Advertising Experts you can rely on to deliver your greatest ROI potential.
Taking the next steps is as easy as One-Two-Three: