Pay-Per-Click Advertising

Google Ads backed by AI for Improved ROI

Harness the performance power of Allegiant PPC. Pay-Per-Click Advertising Services designed to deliver the highest quality leads that drive your ultimate ROI. Supported by Google and Microsoft Certified PPC Experts with over 20 years of experience. Who are backed by AI and complemented with the best PPC Optimization and Tracking Technologies available in the marketplace today! Build smarter, targeted, and measurable campaigns, powered by automation, that deliver your best results in PPC Advertising.

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What is Pay-Per-Click Advertising (PPC)?

How it Works

PPC or Pay-Per-Click Advertising is one of the primary features of Search Engine Marketing that is used to help you promote your business online. Whether you are looking for Local PPC or are searching for an enterprise-level Pay-Per-Click Advertising Strategy for your market, our Google and Microsoft Certified Team can help you navigate through it all. To help your business start your journey into PPC and Search Engine Marketing, let us begin with the basics that will help you take the next step.

PPC, which is short for Pay-Per-Click, is a Search Engine Marketing model used to help businesses advertise on search engines like Google, Microsoft Bing, and Yahoo. There are four to five advertisers who appear at the top of the page, depending on what search engine you are using, and between three to four additional advertisers that may show up at the bottom of the page. You are likely to also see ads appear in Map Results as well. As the name suggests, you only Pay whenever someone “clicks” on your ad: Pay-Per-Click.

The basic anatomy of a PPC Campaign is made up of six features.

The Basic Anatomy of a PPC Campaign

Keywords are simply words and phrases that make up the Products and Services your business wishes to promote online. For example, if you are an HVAC company you are likely to choose words like HVAC, Air Conditioning, AC Repair, Heating, Furnace Replacement, and so on. Developing a comprehensive list can help you reach more people and target higher-quality prospective customers.

Geographic Targeting is helpful to ensure that your ads only appear where they belong. Using geographic targeting can range as far as the entire Global Market down to a finite level where you feature your ads to specific zip codes. And with features like Geofencing, you can even create virtual boundaries around places where your customers congregate, like your competition’s place of business.

In order for you to launch your campaign and receive clicks, you must set and fund your PPC Budget. With your keywords and geographic targeting set, search platforms like Google Ads will provide you with forecasting and projection tools to help you properly set the right budget. This will help you perform well by having the means to gain prominent positioning to bid competitively for quality clicks.

Campaigns and Ad Groups are used to help you organize your Keywords. If you have a Campaign dedicated to HVAC you may have Ad Groups dedicated to the different ways your audience searches for it online. For example, you will include similar phrases like HVAC Repair, HVAC Replacement, or HVAC Services into their own Ad Groups. This will help you develop ads targeting those specific products and services and help you track each group’s performance and the results they produce for your business.

Ads are the actual advertisements we see featured whenever a keyword is searched in the places that the advertiser targets. For example, if you search “Personal Injury Lawyer Los Angeles”, the search engines would provide you with ads from Personal Injury Attorneys who target LA. The ad would provide you with information with the objective of motivating you to click on it to visit the advertiser’s, Landing Page.

A Landing Page is the destination website or web page that you send someone once they click on your ad. It can drive people to your home page, or specific ads can be set up to send people directly to a certain product or service page. This can help your audience find what they are searching for more quickly. Landing pages come in a variety of options and are used to convert your audience into leads.

Having a basic understanding of PPC, its Anatomy, and how it works is invaluable knowledge. Especially when you work with an Expert PPC Agency like Allegiant Digital Marketing to manage your Google Ads and Microsoft Advertising Campaigns. It will help you better understand strategies and how they will impact results. And also realize the decisions made and how they help you capitalize on maximizing your revenue and return on investment. To learn more about Pay-Per-Click Advertising, or if you are ready to talk to a PPC Expert, call or submit a Contact Request today.

Why PPC?

Pay-Per-Click Advertising: One of the Most Effective Forms of Advertising Online

When it comes to comparing all online forms of digital marketing you have access to today, PPC is by far one of the best options out there to choose from. Not only does it provide a myriad of benefits for your business, but it also provides you with access to advertise through the most popular and widely used website on the internet: Google.

Using a Pay-Per-Click Advertising Platform like Google Ads can amplify your ability to reach new customers and help you grow your business, substantially. Let us take a look at a few of the perks that Google Ads provides business owners:

The Key Features of PPC

One of the best and most valuable advantages of Google Ads and Microsoft Advertising is the speed in Setup, Launch, and Generating Leads. The average setup time for a PPC Campaign can be as low as 24-48 hours depending on the complexity of the setup. Once your campaign is live, you will begin receiving clicks and leads as soon as the same day you go live. That is faster than almost any other form of advertising, online and offline, that you have available to choose from today.

Unlike traditional media, PPC provides you with the capability of hyper-targeting your ideal audience and customer. With targeting you can zero in down to the zip code and even further on an even more finite level with Geofencing. You can target on keyword, but even on a more specific level based on the intent of what someone is searching for online. You can take it a step further and even target based on demographic profiles such as age, gender, income, and more. There are many options for targeting which makes PPC such an attractive form of Digital Marketing.

Another excellent feature of PPC through Google Ads and Microsoft Advertising is the ability to track your results and transparency via reporting. Adding third-party integrations like call tracking can even help you glean insight into the type of calls you receive and whether or not they convert. This can prove greatly beneficial for optimizing campaigns to help you identify the keywords that not only produce clicks but those that actually produce leads that convert into sales.

Wouldn’t the world be a much better place for a business if you could see what gets your customers to convert and buy from you? Insert PPC, which gives you that and more. Use your tracking capabilities combined with Allegiant Digital’s Business SMARTS Platform to identify, isolate, and optimize Keywords, Text Ads, Landing Page Experiences, and components of your PPC Campaign that get clicks to become leads, and leads to become customers.

Pay-Per-Click Advertising offers many advantages over much of traditional advertising and many of the online digital marketing services that are available to your business. That is why it is a must-have in your Digital Marketing Services Suite. To discover more of the advantages that our PPC Services can offer your business either here locally, or within the city where you do business, call or submit a Contact Request to learn more today.

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How can Austin PPC Help your Business?

Push vs. Pull Marketing

Programs like Google Ads and Microsoft Advertising are exceptionally powerful when it comes to the many different ways you can grow your business, especially online. There is a fundamental principle that exists within the digital fiber of our PPC Services and one that guarantees highly effective results and incredible ROI potential. What is it? Well simple, Push vs. Pull.

When you look at Marketing, you see it through two basic lenses: Push versus Pull. Push marketing is generally made up of traditional media that we use, such as TV, Radio, and Direct Mail for example. Used to plaster messages anywhere and everywhere we can. An effort that places hope in this shotgun blast approach is that it will reach prospective customers who need your products or services at that time they have your brand shoved in front of them, hence the term Push Marketing. Often a far less effective, and in many cases, far more expensive means of advertising.

Pull Marketing, on the other hand, helps put your business directly in front of people when they are actively seeking your products and services. This is because they need them, and are ready to buy. Making the internet, and more specifically, search engines, one of the most effective places to advertise. Why? Because we use the internet when we need to find something. By placing your business directly in front of people when they are ready to buy, your odds of converting them into customers increases dramatically. But this is just the starting point in this journey.

How PPC Advertising Helps Businesses

10 Absolute Game-Changing Benefits of Pay-Per-Click Advertising

How the right PPC Strategy can help your Business Flourish

There are 3.8 million searches conducted on Google’s Search Engine, per minute. Nearly 93% of every internet search performed on a search engine is done through Google. With the majority share of all searches happening on Google, it is imperative that your business has a presence in their Search Results.

There are 5 stages we go through when we buy things. Awareness, Consideration, Intent, Purchase, and Nurturing. PPC helps you hit all five when done correctly, which increases your odds of conversions, sales, and revenue growth.

  • Awareness: PPC creates awareness of your brand and products and services by helping you appear or be found online when someone goes to a Search Engine to look for your products and services.
  • Consideration: It also can help sway consideration in your favor by using your Ads and Landing Pages to showcase your value propositions, features, and offers.
  • Intent: PPC can also help you hyper-focus and hone your Audience Experience to motivate action and influence their Intention of choosing to do business with you.
  • Conversion: It also helps you convert prospects into customers to make a purchase.
  • Nurture: Utilizing features like Display Advertising and Remarketing can also help you develop nurture tactics that can help build brand advocacy and loyalty which can lead to repurchase and referral opportunities for your business.

PPC often delivers one of the most inexpensive costs to reach and acquire new customers. With clicks as cheap as 10 cents per click and with the ability to optimize your performance, you may find PPC provides your business with one of the cheapest methods of attaining new customers.

Depending on the complexity of your setup, you could very well build, launch, and begin reaching new customers on Google all within the same day. How many other types of advertising programs out there can deliver same-day results?

PPC also provides you the ability to target down to some of the most finite details imaginable. This type of hyper-targeted advertising is unlike anything else out there. To the point where you can target the most ideal customer candidates where they are located who meet the exact model of your perfect customer.

  • Demographics: Targeting based on features like Age, Gender, Devices they Use, Location, and More.
  • In-Market Audiences: Find and feature your brand to those while they are actively browsing the internet either researching or comparing the products or services you offer. This helps you connect with people who are the most interested in what you offer by using precisive segmenting designed to classify your target audience based on their in-market behaviors and intent to purchase.
  • Custom Intent: By establishing a “Custom Intent Audience” within Google Ads, this feature allows you to choose the keywords and keyword phrases likely used by those who are most likely to purchase from your business.
  • Remarketing: Stay tethered to your audience after their initial click and visit your website using Remarketing. This will help your brand stay “top of mind” and able to continue featuring ad content to them as they move about the internet and visit other websites that are connected to the Google Ad Network. This can help you re-attract and re-engage your audience while also helping you convert leads who may have not converted on their initial visit to your website.
  • Similar Audiences: This feature is especially useful after you have identified the type of customers you do business with who are your ideal candidates. This means you can focus on features like age, gender, location, household income, parental status, and more. This way you can serve ad content to your perfect customer, even before they begin searching for your products or services. Helping you plant the seed of your brand so that you are top of mind when they are ready to buy.

With PPC, you can customize the entire process of your prospective customer’s experience, and by doing so, make it easy, intuitive, and simple for them to find and buy from your business online or offline.

Measurability is a must-have in Digital Marketing. Not only will it provide you with the end results of your advertising such as converted leads and revenue, but can also help gain insight into what keywords, ads, and landing page experiences are responsible for the most effective results.

With features like A/B Testing and Tracking, you can also effectively gauge features of your PPC Campaign that deliver the best results. This allows you to make informed decisions around the features of your campaigns that produce results so that you can also eliminate waste. Optimizing your performance can help maximize your results, thus producing a higher volume of quality leads, a greater volume of revenue, and production of the best ROI PPC has to offer.

With PPC, there is also often a high ceiling of potential and scalable growth. With both the population steadily growing and internet accessibility increasing, there are more opportunities created every day to reach more people. Depending on your Ad Budget, Products and Services Offered, Geographic Scope of your Business, and Reach, there are numerous opportunities to explore for scalable growth within PPC.

Although obvious, it is necessary to state that PPC increases your business revenue. In many cases, it can be the catalyst to substantial profit when done through an industry-leading agency like Allegiant Digital Marketing. By strategically aligning your efforts and developing an agile style strategy with tracking and optimization measures in place, your PPC Campaign can be one of your largest profit-driving sources of advertising available to your business.

Often an unsung hero feature of PPC is the ripple effect it creates in tandem with other Search Engine Marketing efforts you may have in place. The psychological effect it creates whenever a prospective customer finds you occupying the Ad Space(s) (Google Ads and Local Services Ads) in addition to appearing in the Map Results (Google My Business Optimization) and Organic Results (SEO or Local SEO), tends to boost confidence in your audience. This can lead to more clicks between these services and greater confidence that can influence a higher percentage of visits converting into leads. In fact, our internal studies have shown when you combine PPC with your LSA, GBP, and SEO programs, lead and revenue performance increases anywhere from 50% to 200% and greater.

Our PPC Services are designed to help businesses like yours whether you are here locally or conduct business elsewhere in the U.S. or abroad. When utilizing the benefits described above, along with the expertise of our highly adept and skilled PPC Experts, we can help you quickly maximize the potential of programs like Google Ads and Microsoft Advertising. If you are ready to change the trajectory of your business and are ready for the limitless potential our PPC Agency and the Search Engines have to offer, call or submit a Contact Request today.

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Pay-Per-Click Management Services

Comprehensive PPC Advertising Packages to Maximize your ROI

At Allegiant Digital, we believe the best Partnerships we forge begin and grow from being transparent about who we are, what we do, and what to expect with our services. Putting our cards on the table about what our PPC Management services include means when you hire us, you hire straight shooters who tell it how it is and what you can expect without any surprises after you move forward.

Allegiant Digital Marketing practices SEM at the highest standard the industry has to offer. We have carefully and meticulously crafted a PPC Structured Program to ensure that when we bring you on, no matter what you do and where you do it, you will have the means to compete, compete effectively, and generate the best ROI available based on your budget.

While we will provide you with a custom plan and recommendations, below will illustrate our general tiers and what is included at each investment level:

PPC Management Services
Standard PPCPremium PPCUltimate PPCEnterprise PPC
FeaturesIncludesIncludesIncludesIncludes
Monthly PPC Ad Spend (Paid to Networks)$2,000 or Less$2,001 – $5,000$5,001 – $10,000$10,001+
Google Ads Setup on Google Search NetworkCustom
Google My Business Ads Setup Custom
Gmail Ads Custom
Microsoft Advertising Setup on Bing Search Network Custom
Campaigns Setup and Managed under Partner’s Google Ads and Microsoft Advertising Accounts Custom
Dedicated Google Ads and Microsoft Advertising Certified Specialist Custom
Dedicated Google Ads and Microsoft Advertising Certified Account Manager Custom
Click Fraud Activity Monitoring and Protection Custom
Industry Analysis Custom
Competitive Analysis Custom
Initial Keyword Research and Analysis Custom
Advanced Keyword Research and Selection Custom
Campaign Setups1Up to 3Up to 5 Custom
Ad Group SetupUp to 3 per CampaignUp to 5 per campaignup to 8 per campaign Custom
Ad Copywriting and DevelopmentUp to 5 Ads Per Ad GroupUp to 7 Ads Per Ad GroupUp to 10 Ads Per Ad Group Custom
Ad Copy Performance Testing Custom
Dynamic Keyword Ad Insertion with A/B Testing Custom
Landing Page Setup and DeploymentUp to 3 VariationsUp to 5 VariationsUp to 10 Variations Custom
Landing Page A/B Testing Services Custom
Website Conversion Analysis (If Landing Pages are Not Used) Custom
Google Analytics Integrations with Goal Tracking Custom
Objective and KPI Performance Tracking Custom
PPC Data and Metric Tracking Custom
PPC Call TrackingUp to 2 LinesUp to 5 LinesUp to 7 Lines Custom
Web Forms and Goal Conversion Tracking Custom
Campaign Performance Monitoring Custom
Allegiant Digital Marketing Business SMARTS Tracking Platform Custom
Monthly Performance and Analysis Reporting Custom
Strategic Bid Management and Optimization Custom
Ongoing PPC Keyword Optimization Custom
Ongoing PPC Text Ad Optimization Custom
Ongoing PPC Landing Page Experience Optimization Custom
Ongoing PPC Landing Page Content Optimization Custom
Campaign Quarterly Performance Review Custom
Ongoing Competitive Monitoring and Analysis Custom
Campaign Monthly Performance Review Custom
Google In-Store Visit Reporting Custom
Google Display NetworkAdd OnAdd OnAdd On Custom
Google RemarketingAdd OnAdd OnAdd On Custom
Google Display and Remarketing Campaign Setup$595$595$595 Custom
Banner Ad Creative and Development$995$795$595 Custom
Banner Ad Sets4610 Custom
Google Customer Match & Audience Match Custom
International PPC Campaign Management (English Only) Custom
Social Media PPC AdvertisingAdd On By QuoteAdd On By QuoteAdd On By Quote Custom
Weekly Campaign Reviews$495 per month$495 per month$495 per month Custom
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PPC Tracking: Business SMARTS Platform

Advertise with Transparency and Measurable Results

Advertise with confidence and know exactly how your campaigns perform at all times. With our PPC Tracking Systems, which include Data Intelligence Optimizations, Automation, and AI, we can help your business produce the Ultimate ROI. Harness the true power and potential of your PPC Advertising with Allegiant Digital Marketing’s Business SMARTS Platform.

Designed to help you connect and maximize the capabilities of your Google Ads and Microsoft Advertising Services, our Business SMARTS Platform is your Intel Hub to show you our Results in Action. Beyond Mom and Dad’s Traditional PPC Agency and what they can offer, we do more than track and transcribe Campaign Data. We offer a Data Center that can Think and Act based on Live Results, Your Direct Feedback, Execute Commands and Initiate Responses even when our Human Teams are asleep in their beds at night. This way your campaigns are optimized in real-time and managed to produce the best results for your business.

Leveraged Data Intelligence Technology

While we still provide Basic Campaign Data, such as Impressions and Clicks, and Metrics like CTR (Click Through Rate) and CPC (Cost Per Click), our Business SMARTS Platform is designed to provide a full illustration of your PPC Campaign Results and ROI. This includes Conversion Tracking such as Forms, Calls, and Transactions completed online. Leads are also transcribed in our system to provide you with an easy and seamless method for measuring our performance. It also provides information to our PPC System and Teams (Humans and Machines) used to optimize results based on that same intel.

With Data Intelligence we gather information directly from your PPC Campaign that assists in our ability to optimize your results which continually improves your performance. By identifying aspects of your strategy such as keywords, ads, landing page creative and content, UX, trends, competitors, A/B testing, and results, we can learn how to exactly cater your campaigns to the different audiences your business serves. By optimizing those results using our Business SMARTS Platform Intelligence we can build greater efficiency, eliminate wasted dollars and opportunities, and maximize your ROI.

PPC Management Efficiency comes by way of Mastering Automation. Automation creates systematic processes for your campaigns that remove redundancies, or time spent doing the same task repeatedly that do not require Human Attention. With our Business SMARTS Platform, we inject Automation into your PPC Campaign that creates and executes the tasks necessary to build on the performance. This way, our Human Teams can spend time developing creative or collaborating with you on growth initiatives to help your business scale while automation drives the revenue.

One of the cornerstones of Allegiant Digital Marketing and our Business SMARTS Platform is the employ of Artificial Intelligence. Although AI shares some similarities with Automation, it differs greatly due to its ability to act independently and intelligently from human control. AI helps manage campaigns, acts on real-time data, and optimizes PPC Campaign results to provide our Partners with the best financial outcome available. With AI you gain a sentient machine who is allegiant to learning and supporting your business, producing the best results, and accountable to you 24/7 – 365.

To learn more about the Allegiant Digital Marketing Business SMARTS Platform, click here: Digital Marketing Tracking Platform

The Best PPC Management Service Providers

For Businesses in the U.S. and Worldwide

There are over 5,585 Digital Marketing Agencies in the U.S. alone as of 2021, and that number is continuing to grow. The Digital Marketing Agency Boom, especially over the last 5 years, makes it fairly difficult to weed out the bad from the good, and the good from the great. And while you can spend time reading reviews, listening to sales pitches, deciphering website badge validity, and award recognitions from obscure internet sources, it makes it near impossible to tell the difference from one agency to the next.

At Allegiant Digital Marketing we share the same frustrations because quite frankly, there are a lot of agencies out there that simply have no business doing digital marketing at all. With over 20 years of experience and thousands of campaigns under our belt, we know what it takes to be a part of the “Elite” Digital Marketing Agencies and why we know we are among the Best at what we do. Here are a few things you should know when it comes to picking the right PPC Agency wherever your business is located.

Why Allegiant Digital is the Perfect Fit

While there are many badges out there to be had, the ones that matter the most are the ones that come directly from the Search Engines themselves. They show that the agency has undergone the necessary steps to learn, apply, and pass the required steps necessary to become certified and capable of managing your Google Ads and Microsoft Advertising Campaigns.

Also, understanding the key differences in badges, such as the difference between a Google Certified Partner versus a Google Premier Partner can make a substantial difference. It will help you know if you are hiring someone newer or a smaller agency versus an established agency that has the support infrastructure to help you attain better results, quicker and with better access to Google, their resources, services, and support.

Many Digital Marketing Agencies surprisingly use Third Party Vendors to manage your PPC Campaigns. While this provides greater cost efficiencies to the agency since they are not technically managing the day-to-day actions of your campaigns, it does mean that in most cases you are paying more and receiving less.

Because of this dynamic, you are paying the agency and the third-party vendor to manage your account. This means the agency is getting a cut as well as the third-party vendor. The average cost you are paying in monthly management fees generally nets out to 40-44% of your ad spend, and in some cases even more. A great agency will manage your campaign directly and disclose your management cost, which you will see reflected in your Google Ads and Microsoft Advertising Dashboard as well.

While this may not need much explanation, it does warrant a mention. If the agencies you talk to spend more time trying to set low expectations that do not align with your goals and what makes reasonable sense, it is usually a reflection of their inability to generate decent results.

At Allegiant Digital Marketing, we take the time to understand your PPC Objectives, educate you about the digital marketing landscape, and work on developing goals that meet or exceed your expectations. In a collaborative environment, we work with you as an extension of your business. As your digital team whose sole objective is to generate an above and beyond experience with results to match. We treat your business as if it were our very own, as vested partners, with the same goals in mind.

One of the prevalent issues in today’s PPC Industry is the cookie-cutter approach. Whether it be using the same landing page layout, marketing funnel, and even the same ad copy with little to no customization. Failing to realize what may work in one scenario may have opposite effects in another.

At Allegiant Digital, our PPC Campaigns are built and customized to your business, industry, geographic location, and targeting, along with the products and services you offer. Our keywords are built directly from how your target audience searches online, uses ad creative designed specifically for your demographic targets, and optimized based on your campaign’s individual performances. This approach will help your campaign evolve quickly and efficiently thereby producing the optimal return on investment.

Along with the many benefits and features we offer provided through our experience in the Digital Marketing Industry, one of the most beneficial for your business is ROI Transparency. Knowing what your investment produces for your business in the way of revenue is proof of concept.

At Allegiant Digital Marketing we work with our Partners to provide trackable, measurable, and tangible results from their PPC Services. Through our Business SMARTS Platform, our Partners can see their PPC Advertising in real-time, the results produced, and our expertise in action working towards helping you grow your business. With Transparent ROI Reporting, we provide you with much-needed intel to ensure our teams are working in unison towards scaling your business revenue through PPC Advertising.

This is one of the most important aspects of PPC, if not Digital Marketing in its entirety, and that is Time. As a business owner, you wear many hats as it is. Becoming a quasi-expert in PPC Strategy, Setup, Implementation, and Management is just not beneficial. Especially, if you are doing PPC by yourself.

Leveraging our 20+ years of PPC Experience can save you much of your valuable time and advertising investment. By having our Certified PPC Experts fully managing your PPC Campaign we can eliminate time wasted policing your activity and results, reduce time spent critiquing and fixing mistakes, and eradicate the time spent worrying about PPC so you can focus on your business. This not only saves you valuable time, but it also saves you money by eliminating waste and maximizing your results.

Supporting PPC Advertising Services

Comprehensive Solutions for Maximum Business Growth

Harness the power of Digital Marketing and PPC Services that Businesses and Companies Globally rely on to maximize their revenue and growth. With our complete and comprehensive suite of Digital Ad Services, we can help you target, reach, attract and convert new customers online who are searching for your products and services, right now.

PPC Audit Services

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FREE PPC Analysis

Get a PPC Professional Second Opinion for your business and Search Ads with our PPC Audit Services. We will review your current PPC Campaign, provide insight, and help you transition into better hands if your current agency isn’t up to par. To learn more, click: PPC Audit Services

Display Advertising

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Build Brand Appeal

Display Ads are another great way to target prospective customers using the Google Network. This feature enables you to build creative assets and feature them through banner ads on websites your target customers frequent. To learn more, click: Display Advertising

Remarketing Services

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Capture More Leads

Remarketing allows you to continue advertising to someone well after they have left your website or landing page. In the event they do not convert on the first visit, Remarketing can help bring them back to convert on the second go around. To learn more, click: Remarketing Ads

Google Shopping Ads

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Sell More Products

When you sell products online through eCommerce, Google Shopping Ads provides a platform designed specifically for you. Build an online catalog of products and feature them as available for purchase to increase sales and revenue. To learn more, click Google Shopping Ads

Google Map Ads

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Leverage Your Locality

Get noticed in the Google Map Results by using Google Local Search Ads to target Google Business Profile Users when they are searching for your services locally. Our expert Google Ads Professionals can help you set up and target local customers to help drive more leads and sales.

Facebook Ad Services

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Leads in the Metaverse

With emerging Social Platforms that have gained popularity in recent years, Facebook still remains ahead of the pack. Facebook Ads can help you reach your target audience on the top Social Platform and help supplement additional growth for your business. To learn more, click: Facebook Ads

YouTube Ads

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Video Engagement

YouTube is the second most used Search Engine in the world, so it makes sense for your business to be there to reach new customers. Use YouTube Ad Services to target prospective customers while they stream and increase your leads and sales. To learn more, click: YouTube Ads

Instagram Ad Services

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Build Your Brand on IG

Another Social Platform to consider for paid advertising is Instagram, especially if you are planning to target a younger demographic. Instagram offers excellent Rich Media Options to feature ad content that can boost engagement and drive more conversions. To learn more, click: Instagram Ads

LinkedIn Ad Services

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B2B Digital Marketing

For companies who are looking to target B2B and Enterprise Level Prospects, LinkedIn Advertising is a great option. LinkedIn offers direct access to Business Professionals and Executive Decision Makers that allow you to advertise your products and services. To learn more, click LinkedIn Ads

Twitter Ad Services

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Build Brand Voice

Increase brand value and extend your opportunities to grow your business by reaching new customers on Twitter. Develop catchy and clever ad content to get your brand in front of people and promote your business to increase your sales and revenue. To learn more, click Twitter Ads

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PPC FAQ

Common PPC Questions to Help Prepare You for your Next Steps

Digital Marketing programs like Google Ads, Microsoft Advertising, and Social Media Ads can provide tremendous value and can help you grow your business exponentially when done correctly. There is no question about that. After over 20 years and thousands of Ad Campaigns successfully deployed and managed, we know this as the gospel.

But as a business owner or marketing manager who may either be new to this, have little experience with it, or have been through a bad experience or two, there may still be questions to be had. Here are a few of the common questions we get. If you do not see what you want to ask, call or submit a Contact Request today and one of our PPC Experts will be in touch shortly to help!

Things Your Business Should Know About PPC

Yes! PPC is one of the best revenue-driving forms of Digital Marketing available to businesses looking to advertise online. If you spend the time necessary to do the keyword and demographic research, cater your ad and landing page content to your different audience types, A/B test, and Track and Optimize your Campaign Results, you will often see positive results.

The average time to fully research, set up, and launch a PPC Campaign can take between 7 to 10 business days. However, there may be scenarios where campaigns take longer to build and launch. Depending on the complexity of setups, such as CRM Integrations or an Ecommerce Store with hundreds of products that need to be advertised individually, launch dates can be extended.

Once a PPC Campaign is launched your ads will begin to appear within 24 hours after Google completes a review of your Google Ads Campaign. It can typically take upwards of a week before your ads reach a regular rotation schedule, meaning that they are consistently showing up in Google Search Results on a frequent basis. Within this week as your campaign “Ramps Up” you will begin to see clicks as well as leads. As more time elapses and optimizations are made, you should see this activity increase.

PPC Platforms generally offer ways for you to track “Conversions”, which can be trackable events such as a Contact Form being submitted or Ecommerce Transactions. There can also be third-party integrations such as Call Tracking and other lead capturing tools to help you track conversions, transactions, and revenue. Using the tools available through your PPC Platform and third-party integrations are also crucial for campaign optimizations that are necessary for sustainable growth.

PPC click costs can vary, and vary quite significantly. Factors such as the keywords you target and what your competition is investing will greatly influence the averages you will need to spend in order to compete. How your campaign is set up, organized, and optimized can also influence your cost. Campaigns that are optimized and managed well can earn cheaper clicks while campaigns that are poorly set up can cost you more.

While Google has made it clear that PPC has no direct impact on SEO, there are signals that can be linked from your PPC Traffic that can in fact help influence SEO. Google looks at your User Experiences and how your customers interact or engage with your website. If people spend more time on your website, view pages, submit forms, click on direction features to your store, share their experiences on Social Media about your company and write reviews, then these are all signals that influence SEO.

No! PPC stands for Pay-Per-Click, which means you only pay whenever someone clicks on your ads. What takes place afterward, whether someone decides to call, fill out a contact form, click on directions, complete a transaction, or perform any type of activity after the initial click, you do not pay for that action. This means no matter what happens after the initial click you do not pay for anything that takes place afterward.

Fortunately, there are measures in place that protect PPC Advertisers from Competitors who attempt to abuse their ads and drive up their costs. Known as Click Fraud, Search Engines like Google and Social Media Platforms like Facebook put the appropriate measures in place to protect their advertisers. Since every device that connects to the internet has a unique IP Address, there is a way for Publishers like Google to identify when someone is repeatedly clicking on your Search Ad. Once identified, the publisher can reverse the charge and also block the competitor’s IP/Device from clicking on your Ad going forward.

PPC Service Enhancements

Maximize Growth with Digital Marketing Services that Expand your PPC Reach

Improve your PPC where you do business by adding paired services that enhance your overall Pay-Per-Click Advertising Performance. With add-on Digital Marketing Features you can extend your customer reach, enrich their experience, and generate greater ROI growth opportunities to help your business prosper.

PPC Service Enhancements

Landing Page Development

Landing Pages are an absolute must 9 times out of 10 with your PPC Program. Pages that are designed specifically to match the product or service someone is seeking out with pages designed individually for your demographic targets have been proven to increase the number of conversions on average by anywhere from 15% to 30% or greater. To learn more, click: Landing Page Services

Google Remarketing

Not every initial visit is going to yield a sale. That is why it is important to utilize Remarketing with your PPC Program to stay in front of prospective customers after they have left your website or landing page. Remarketing allows you to continue featuring your ad content to prospective customers as they surf the internet to bring them back to your page to convert. To learn more, click: Remarketing

SEO and Local SEO

Adding SEO to your PPC Program is a guaranteed way to increase leads substantially. Improving your website rankings through SEO can help you increase the number of new visitors you reach and can help influence your PPC results. Combining your PPC and SEO Strategy together can increase the number of total leads by an average of 50% to 200% and greater. To learn more, click: SEO or Local SEO

Ready to Grow your Revenue with Pay-Per-Click Advertising?

Easy as One-Two-Three

Our passion and dedication have and always will be to help your businesses grow. Doing this incorporates necessary Digital Marketing Services like our PPC Services and PPC Enhancements to help you position your Brand as the best possible choice for your prospective customers to choose from online. With over 20 years of Digital Marketing Experience and working across all major industries, we are the Pay-Per-Click Advertising Experts you can rely on to deliver your greatest ROI potential.

Taking the next steps is as easy as One-Two-Three:

How to take The Next Step

Step One

  • Request Your FREE PPC Audit

Step Two

  • Schedule Your FREE PPC Consultation

Step Three

  • Choose Your PPC Service

Ready to Move Forward with Pay-Per-Click Advertising? Let’s Talk!

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