If you have gone to Google to look for Service-Based Businesses, you have likely come across Google’s new-ish Local Services Ads found at the top of their search results. What makes this new feature stand out, is the fact that you can now earn the prestigious “Google Guaranteed” badge on your listing. This offers any business sporting it on their profile, a high dose of credibility among Google’s search audience.
What makes Local Services Ads, or LSA’s for short, such a highly demanded addition to a business’s digital marketing strategy is how you pay to advertise. Adopting the Angi and Home Advisor model of Pay-Per-Lead, no matter how one interacts with your LSA, you pay absolutely nothing unless they take the initiative to call you from your profile.
Local Services Ads provides businesses with a tremendous advantage in their Search Engine Marketing efforts. With prominent placement at the top of Google Search Results, the Google Guaranteed Badge, and only Paying when Google produces a Lead, makes LSA’s an incredibly attractive service. Want to learn more? Keep reading or get in touch with one of our LSA Experts for a Free Consultation today!