Local Services Ads
Pay-Per-Lead Services that Drive Results
Ever wondered how your competition shows up at the top of the Google Page with the “Google Guaranteed” Badge? Local Services Ads! This is the newest addition to the Google Search Page that helps boost your brand credibility, but also affords you access to Google’s Pay-Per-Lead Solution. Allowing you to only pay for qualified leads from internet users who have expressed explicit interest in your services with intent. Get the Google Badge, Pay Only for Bonafide Leads, and Propel your ROI to new heights!
What Are Local Services Ads
If you have gone to Google to look for Service-Based Businesses, you have likely come across Google’s new-ish Local Services Ads found at the top of their search results. What makes this new feature stand out, is the fact that you can now earn the prestigious “Google Guaranteed” badge on your listing. This offers any business sporting it on their profile, a high dose of credibility among Google’s search audience.
What makes Local Services Ads, or LSA’s for short, such a highly demanded addition to a business’s digital marketing strategy is how you pay to advertise. Adopting the Angi and Home Advisor model of Pay-Per-Lead, no matter how one interacts with your LSA, you pay absolutely nothing unless they take the initiative to call you from your profile.
Local Services Ads provides businesses with a tremendous advantage in their Search Engine Marketing efforts. With prominent placement at the top of Google Search Results, the Google Guaranteed Badge, and only Paying when Google produces a Lead, makes LSA’s an incredibly attractive service. Want to learn more? Keep reading or get in touch with one of our LSA Experts for a Free Consultation today!
How Local Services Ads Work
And What You Need to Do to Get Your Business Setup
Local Services Ads focuses on featuring businesses that have gone through the Google vetting process. This means your business will have to do things like provide documentation of your company’s legitimacy that includes necessary licenses and proof of insurance, as well as passing background checks and other requirements. This ensures that businesses that are featured in the LSA Results have passed what Google considers to be both a credible and legal business.
Google has made strides in its process to legitimize and feature businesses in its LSA Directory. Making it easier today, and with the help of Local Services Ad Specialists, to set up an account and move fluidly through the screening process. Once your profile has been completed and your background check has cleared, the next step is to set your budget based on how many leads you are willing to buy. Once the budget has been set, your campaign is activated and your listing will be added to the LSA Results rotation for you to begin engaging new leads.
The LSA Setup Process
How to Optimize your LSA Performance
Best Practices to Maximize LSA Results
Like with any Google Owned Marketing Platform, there are expectations of their advertisers you must practice in order to remain compliant as well as maximize your results. Doing so can help your Ad Visibility and Rotation Frequency so that your LSA Listing will be featured more often when potential customers are searching for your services.
There are several key factors that will impact your performance and dictate your overall success with LSA’s. Working with experts to help you navigate through the process can help you increase your benefits. Let’s take a look at a few features. However, if you are ready to talk to someone to help you start the process of getting LSA’s in place for your business, you can call or submit a Contact Request today.
Key LSA Success Factors
Ready to Grow your Revenue with Allegiant Digital’s Local Services Ads Management?
Easy as One-Two-Three
Our passion and dedication have and always will be to help businesses grow. This is done by helping businesses like yours find success in Digital Marketing Services like our Local Services Ads Management Program. With over 20 years of Digital Marketing Experience and working across all major industries, we are the LSA Experts you can trust.
If you are as excited as we are to change your company’s trajectory using programs like Local Services Ads to help you get more leads, know that you have found a Digital Marketing Agency that will deliver a superior experience with outstanding results.