Local SEO Research & Planning

Quality research and meticulous planning can help you avoid some of the heaviest mistakes that occur in the beginning of a Local SEO Campaign. Examples of this such as bad keyword selection, poorly developed content planning, and other sloppy mistakes can put you directly on a collision course with disaster.

Choose an agency with Local SEO Experience, Industry Knowledge of your Business, and who demonstrates high Business IQ. You will save yourself massive amounts of future frustrations. If they exhibit the ability to gather the right intel and lay the correct plans into place you will find yourself well ahead of schedule and with peace of mind knowing you are in good hands.

Complete Local SEO Solutions

Local SEO is a cumulation of many micro strategies that exist and work in harmony to provide the Search Engines and your Audience a positive and seamless experience. Without a Comprehensive or Complete Local SEO Program you invite the opposite, which will result in Google Penalties and lost revenue.

One of the easiest ways to determine if you are about to get mixed up with the wrong company often comes by way of cheap prices and considerably basic features. If the Local SEO program lacks the four primary competencies of Code, Content, Technical and Offsite SEO features, you will fail to reach the first page of Google.

Local SEO Transparency

Local SEO Lead and ROI Tracking should be a mandatory feature for any business in the Digital Marketing Industry. This gives you the ability to measure your progress that ensures the Local SEO Plan you have in place is taking you in the right direction.

Lead Tracking also helps you to identify the pathways people take on the buying journey that guides them to the result you wish for them to take: Convert and Purchase. With tracking capabilities in place, and the ability to track phone calls, form submissions, or online purchases, you eliminate the need to take uncalculated risk with your strategy. Removing the guesswork from being able to quantify your efforts and investments.

Efficiency and Effectiveness

Lead and ROI Data combined with Optimization Technologies and Data Mining is a Game Changer. Not only does this provide you with the ability to measure progress, it can also provide valuable information about improvements and refinement. This can easily help double, triple, or quadruple your ROI if not more.

With the ability to glean Local SEO performance insights you create data mining that can unlock additional opportunities within your campaign. These opportunities are often where you create additional leads. Using optimization technologies to harness mined data develops intel. Intel that if applied efficiently can now multiply your ROI… Exponentially.

Builds Confidence and Rapport

Relationships live and die by communication. Regardless of whether it applies to your Personal Life or in a Business Partnership. Thrive in a business dynamic when you partner with a Local SEO Company that can articulate and build rapport with you throughout the Local SEO process.

Working with a Local SEO Agency that can communicate well and provide absolute transparency in their work and results will always be a fundamental building block in your partnership. It will lay the foundation in confidence and build trust, all while developing camaraderie. This will help keep both the Business Owner and Agency in lockstep in their unified paths to success.

Committed to YOUR Business 100%

For many Digital Marketing Agencies, providing Exclusivity is next to blasphemy. While we all get into business to make money, very few Local SEO Agencies do so with the right intentions. At Allegiant Digital Marketing we practice Exclusivity not because it sounds good on paper, but because it is the right thing to do.

Providing Exclusivity ensures that your business will receive the absolute best services that our Agency has to offer in your Local SEO efforts. It protects your business interests and removes competing agendas that erode an SEO Strategies’ effectiveness as well as the partnership itself. Work with a Local SEO Agency that is committed and willing to go “All In” Exclusively for your business.

Validation of Success

Thanks to Google, Facebook, and websites with Review Features we now have the ability to gain unbiased insight into the businesses we want to buy from or hire. So when considering an SEO Firm vetting them via their reviews should be a top priority.

During the Selection Process, you should look for an SEO Agency that has a healthy number of Reviews and individuals who are providing some technical insights as well. This way beyond “they are great” or “they helped my business” you gain insight into the strengths they possess such as Communication, Support, Growth in Results by X, and other features that will compliment your needs.

Google Says I know what I'm Doing

While Google does not currently provide a Certification Program specifically designed for SEO, there are certifications that demonstrate competencies that influence Local SEO results. These Google Certifications include Google Analytics, Data Analytics, and UX Design.

A Local SEO Agency that carries “Current” Certifications, even those not directly related to SEO (Google Ads, etc.), will always indicate their level of experience and capabilities they can offer you. Having a deeper level of knowledge and access to more technologies will ensure that your Local SEO Campaign receives the best resources and elite-level capabilities that will propel you to the top of Google.

Talk The Talk and Walk the Walk

The “Proof is in the Pudding” as they say and that should also apply to the Local SEO Company you hire. If they are unable to rank in their own backyard for SEO keywords, regardless of market competition and difficulty, this can often be a sign of what you can expect if you hire them to do Local SEO for you.

With the competitiveness of Local SEO, it is important to make sure that whoever you hire has the ability to compete effectively within competitive spaces on Google. With the saturation of Digital Marketers and Self-Proclaimed SEO Experts, your biggest asset is as simple as doing a search on Google to see if they Practice what they Preach.

Targeted and Measurable Results

With the Google Ads and Microsoft Advertising Platforms, develop Pay-Per-Click Advertising Strategies that will complement and enhance the results gained from PPC and SEO working together. Research has shown that combining PPC and SEO can increase results between both programs anywhere from 50% to over 200% than what the programs produce alone. Click Here to Learn More: Pay-Per-Click Advertising

Google Pay-Per-Lead Program and Services

Another way to gain first-page exposure (and more leads) is Google Local Services Ads. Add the Google Guarantee Badge to increase your Brand Authority and take advantage of Google’s Pay-Per-Lead Model that allows you to buy high-quality and targeted leads for your business. Clear the vetting process, set your budget, and let us (and Google) take care of the rest. Click Here to Learn More: Local Services Ads

Boost Map and Directory Results

Setting up and optimizing your Directories and Map Listing not only help you reach more customers but also impacts your Local SEO.  Simplify and organize your setup and optimizations with our GBP and Directory Optimization Platform that will unify your business information, increase lateral exposure across the internet, and help you reach more customers. Click Here to Learn More: Google Business Profile

Users Buy From Brands They Trust

Over 90% of buying decisions made online are influenced by Reviews. However, getting your customers to write reviews can be a serious undertaking and a time-consuming process. Use our Reviews and Reputation Management Platform to simplify and streamline the Review gathering process while monitoring your Reputation to protect your brand. Click Here to Learn More: Reviews

Building Effective Branding and Lead Gen

The verdict is still out about whether Social Media does or does not impact Local SEO Rankings. Regardless of industry posture, Social Media provides many benefits to your SEO Performance. Whether Building Brand Visibility or driving Social Engagement, it creates consumer confidence that can be the deciding factor between your business over your competitors. Click Here to Learn More: Social Media Marketing

Reach Leads In Their Inbox

Local SEO helps you reach new customers every day. Email Marketing allows you to nurture those relationships so that you can generate more leads and convert more prospective customers into actual sales. Using your Email Marketing strategically can also increase repeat buying habits, provide upsell opportunities, and generate valuable referral business from your customers to help grow your revenue. Click Here to Learn More: Email Marketing

Fast Websites Built to Convert Leads

A website needs to be redesigned every 3 to 4 years. Aside from dated design, real problems begin when the technology used on your website is no longer supported. This often leads to technical issues that create a poor user experience that impacts results. And since Google tracks how people interact with your website, that experience will lead to penalties that affect your SEO. Click Here to Learn More: Website Design

Capitalize On Every Opportunity

A CRM (Customer Relationship Management) Platform is a powerful tool and one that can help your business scale, and scale fast. These systems are designed to help you manage leads, learn and understand how to improve your conversions, organize and facilitate your sales processes, and help you create a lean and efficient system focused on helping you grow your business. Click Here to Learn More: CRM Integrations