The agency that’s actually been
on the truck.

Built for HVAC, plumbing, electrical, roofing, and the trades that keep America running. 25+ years working with the operators who fix things for a living — not the strategists who’ve never met one.

8

in new revenue driven across home services partners

Sound familiar?

You didn’t get into HVAC, plumbing, or roofing
to fight Angi for leads.

If two or more of these hit, you’re who Allegiant was built for. These are the frustrations we hear from owners in their first call with us — representative quotes drawn from years of intake conversations across HVAC, plumbing, electrical, restoration, and every trade in between.

“We’re paying for Angi and Thumbtack leads that nobody answers — and our techs are sitting around in the afternoons.”

— HVAC owner · DFW · pre-engagement

“We’ve never heard of ‘AI search.’ But we know our competitors are showing up in ChatGPT answers and we’re not.”

— Plumbing owner · Houston · pre-engagement

“Our last agency disappeared on us for three weeks. The one before that got our Google Business Profile suspended.”

— Electrical contractor · Austin · pre-engagement

“Our reviews are great — 4.9 stars, 800+ reviews. We’re still buying every single lead. Why?”

— HVAC owner · DFW · pre-engagement

“I don’t even know what they’re doing. The reports look great, but the phones aren’t ringing the way they should.”

— Restoration owner · Phoenix · pre-engagement

“We’re spending $40K a month on Google Ads and I couldn’t tell you which campaigns are actually making us money.”

— Multi-trade owner · Denver · pre-engagement

The trade keeps changing.

Most agencies haven’t caught up. We have.

Built for the trades

Every trade has its own buyer. We’ve worked with all of them.

If two or more of these hit, you’re who Allegiant was built for. These are the frustrations we hear from owners in their first call with us — representative quotes drawn from years of intake conversations across HVAC, plumbing, electrical, restoration, and every trade in between.

HVAC

Heating · Cooling · IAQ

Plumbing

Service · Repair – Repipe

Electrical

Electrical Residential · Commercial

Roofing

Repair · Replacement · Storm

Restoration
Water · Fire · Mold
Pest Control
Residential · Commercial

Tree Service

Pruning · Removal · Care

Garage Doors

Sales · Service · Install

Foundation Repair
High-ticket · Texas-strong
Pest Control
Residential · Commercial

Deck & Fence

Composite · Cedar · Iron

Deck & Fence
Composite · Cedar · Iron

Our approach

We didn’t build a generic agency. We built a home services specialist.

There’s a difference between an agency that also does home services and an agency built for the trades from day one. After 25 years and hundreds of home services partners, we know the difference. So do the operators we work with.

01 / SPECIALTY DEPTH

We know your buyer because we’ve worked with hundreds like them.

Our home services persona — Erick Alvarez — isn’t a slide in a deck. It’s the result of 25 years of phone calls, intake forms, won and lost deals, and Friday-afternoon “the techs are sitting around again” conversations. We don’t have to learn home services on your dime. We’ve sat across the desk from operators who finished a 100° afternoon coil swap and need leads booked for tomorrow. We know what the work looks like, who the customer is, and what they’re searching for at midnight when the AC stopped working.

02 / PARTNERS, NOT CLIENTS

We call you a partner because the language matters.

A client gets billed for hours. A partner gets your business growing. The agencies that disappeared on you for three weeks at a time, the ones with revolving-door account managers, the ones whose reporting looked great while your phones stayed silent — those were vendors. We work as an extension of your team. Your wins are our wins. The numbers prove it: $45M+ in attributed new revenue across home services partners. That doesn’t happen if we’re treating you like a transaction.

03 / AI SEARCH FIRST, NOT AS AN AFTERTHOUGHT

Your customers are asking ChatGPT before they Google you.

In 2026, when a homeowner needs an HVAC company, the path isn’t always Google → Local Pack → phone call. Increasingly it’s “ask ChatGPT for the best HVAC company in [city]” or “have Perplexity compare three roofers in my area.” If you’re not getting cited in AI answers, you’re invisible to a fast-growing segment of high-intent buyers. Our OMNIVIZ™ framework is built around this reality. Five pillars. Five disciplines beneath. Engineered specifically for AI citation, not retrofitted for it.

04 / REAL-TIME PARTNER REPORTING

You see what we see, when we see it.

Our ASCENT™ Performance Intelligence dashboard gives every partner real-time visibility into channel performance, attribution, and ROI. Calls coming in, by source. Forms submitted, by campaign. AI citation tracking across ChatGPT, Perplexity, Gemini, Claude, and Copilot. Local Pack movement by market. No more end-of-month reports that arrive three weeks late and obscure more than they reveal. The data is yours, live, always.

OMNIVIZ™ for Home Services

Five pillars. One framework.
Built for how home services buyers actually search now.

A homeowner in 2026 doesn’t search the way they did in 2020. Half their decisions start with a voice assistant, an AI chatbot, or a Google AI Overview before they ever click a link. OMNIVIZ™ is Allegiant’s proprietary framework for being the answer that gets cited — in Google, in ChatGPT, in Perplexity, in Gemini, in Claude, in Copilot. Five operational pillars working across four AI search disciplines: AEO, GEO, AI SEO, and LLM SEO.

Home services is one of the highest-stakes verticals for AI search. Your buyer’s intent is sky-high — they have a leak, no heat, a tree on the house, a flooded basement — and they want an answer now. The question is whether the answer they get names you. OMNIVIZ™ engineers every pillar of your digital presence to be the answer AI platforms reach for.

5/4

Pillars · Disciplines

EAB

Entity Authority Building

Before AI platforms cite a home services business, they have to recognize it as a legitimate entity. For home services that means Google Business Profile (claimed, verified, optimized across every service area), Better Business Bureau accreditation with active monitoring, Angi and Yelp profiles maintained as authority signals rather than ignored as lead-gen traps, manufacturer dealer locator listings (Trane, Carrier, Lennox, GAF, Owens Corning), trade association memberships (ACCA, PHCC, NRCA, IICRC), and license verifications wired to schema. We don’t build entity authority as a checklist. We build it as a citation network.

GBP optimization BBB accreditation Dealer locators Trade association schema License verification

ACA

Answer-First Content Architecture

AI platforms cite the content that answers questions directly. For home services that means rebuilding your content around the questions your buyers are actually asking — not the keywords your last agency exported from SEMrush. “How much does AC replacement cost in Austin?” “Why is my water heater making a banging sound?” “Do I need a permit for a fence in Houston?” Each gets a structured answer page with FAQ schema, comparison tables, cost ranges, and the kind of expert depth Erick Alvarez writes from twenty years on the job. Featured snippet first. AI citation second. Traditional ranking third — and we get all three from the same architecture.

Cost guides FAQ schemaComparison tablesLocal intent pagesService taxonomy

MCN

Multi-Source Citation Network

AI platforms cross-reference. They don’t just trust what your site says about you — they verify it against everywhere else you appear. For home services that means active presence on Angi, Yelp, BBB, Google Business Profile, Nextdoor, HomeAdvisor, Houzz, Networx, Thumbtack, the Better Business Bureau, the local Chamber of Commerce, ServiceTitan and Jobber dealer directories, ACCA member directories — and crucially, that the data is consistent across all of them. NAP consistency is table stakes. The next layer is service taxonomy consistency, description consistency, and review velocity consistency. We audit, remediate, and monitor the network as a single asset.

NAP audit Directory remediationReview velocityNextdoor presenceCross-platform monitoring

TAR

Technical AI Readiness

AI crawlers — GPTBot, PerplexityBot, ClaudeBot, Google-Extended, OAI-SearchBot — read your site differently than Googlebot does. They’re looking for structured data, clean semantic HTML, fast load times, mobile-first rendering, and schema that explicitly tells them who, what, where, and why this is trustworthy. For home services that means Schema.org markup for LocalBusiness, Service, FAQPage, HowTo, Person, Review, and AggregateRating — properly nested, properly populated, properly maintained. It means Core Web Vitals tuned for the mobile homeowner who’s on a 4G connection in a driveway. It means a robots.txt that allows AI crawlers rather than accidentally blocking them.

Schema.org LocalBusiness FAQPage schemaCore Web VitalsAI bot accessibilityMobile-first rendering

AVM

AI Visibility Monitoring

You cannot improve what you cannot measure. AI Visibility Monitoring runs ongoing query simulations across ChatGPT, Perplexity, Gemini, Claude, and Microsoft Copilot — asking the questions your customers ask, tracking which businesses get named, where you appear in the answer, what citation sources the platform pulled from, and how that’s changing month over month. For home services, this means knowing whether a homeowner in Austin asking ChatGPT “who’s the best HVAC company near me?” gets your name, your competitor’s name, or no one’s. Every partner gets a monthly AVM scorecard in ASCENT showing visibility per query, per platform, per market.

5-platform tracking Query simulationCitation source analysisPer-market scoringMonthly AVM scorecard

OMNIVIZ™ is what AI search optimization should have looked like from day one.

Most agencies bolted “AI SEO” onto their existing playbook in 2024 and called it a service. We rebuilt the framework from the ground up. Learn how the disciplines (AEO · GEO · AI SEO · LLM SEO) work beneath the five pillars at our master AI search page.

Real partners. Real numbers.

$45M+ in attributed new revenue
across home services partners.

Every number on this page is from a real Allegiant home services engagement. We don’t fabricate, anonymize past recognition, or inflate. These are the partners who trusted us — and the work that earned that trust.

HVAC · Plumbing · Electrical

$18.8M

in new revenue generated from PPC and SEO

20.4 : 1

Return on investment

10,570

Qualified leads generated

Multi-trade home services operator inherited dated SEO tactics, multiple GBP suspensions, and PPC management producing no tangible results. Allegiant rebuilt the keyword and content strategy, deployed competitive analysis-driven targeting, and added full-funnel lead tracking. Total investment: $923,590.

HVAC · Plumbing · Electrical (PE-owned)

$17.97M

New revenue from PPC and SEO

25.38 : 1

ROI

1,970+

Page-1 keywords

PE-owned multi-location operator after 12 months of failed SEO with the previous agency. Allegiant rebuilt the program from scratch: $67.22 CPL, 1,330% traffic increase, 10,538 qualified leads.

Deck & Fence

120 : 1

Return on investment · highest ROI on this page

$1.3M

Annual revenue from SEO

719

Quality leads

$14.93

Cost per lead

822%

Traffic increase

$10,740 total SEO investment. $1.3M in annual revenue. The kind of math that gets your CFO’s attention.

Home Siding

51.9 : 1

ROI · $731K new revenue

992%

Website traffic increase

182

Quality leads

$77.37

Cost per lead

29

New page-1 keywords

Inherited a volatile site with crashing incidents and multiple GBP suspensions. New site, new hosting, new ad strategy. $14,081 invested.

Tree Services

$469K

Highest-ranking roofing company in Atlanta

1,330%

Traffic increase

1,025

Quality leads

$22.13

Cost per lead

61

New page-1 keywords

12 months of SEO with their previous agency without ever reaching Google’s first page. Allegiant rebuilt the foundation and delivered $469K in new sales.

Roofing · Atlanta

2nd

Highest-ranking roofing company in Atlanta

$37.42

Cost per lead

2,817

Quality leads

109.66%

Traffic increase YoY

31

New page-1 keywords

Multiple prior agencies produced nothing. Allegiant took the brand to #2 city-wide in one of the most competitive home services markets in the U.S.

Results disclosure: Numbers shown are actual results from named Allegiant home services partners between 2020 and 2026. Performance varies by market, trade, competitive landscape, investment level, and engagement maturity. Past performance does not guarantee future results. Your A.R.C. Report includes a market-specific projection.

Your numbers won’t look exactly like these. They’ll look like yours.

Investment

Built-for-purpose packages. No hidden fees. No agency mystery.

Four productized packages. Zone-based pricing for the markets we serve. The recommended starting point for most home services partners is Package B — Accelerator, which combines SEO, SEM, Local Services Ads, and our standard AI SEO program. Your exact investment depends on market (Zone 1, 2, or 3) and the Growth Levers you choose to add.

Package A

Foundation

For owner-operators just getting digital infrastructure in order. Best for newer or smaller home services businesses building toward scale.

  • SEO program

  • SEM (Google Ads)

  • Basic AI SEO

  • Monthly reporting in ASCENT

  • Quarterly strategy review

Package B

Accelerator

The default for established home services operators. Adds Local Services Ads — the highest-converting channel for trades — and our standard OMNIVIZ™ AI SEO program.

  • Everything in Foundation

  • Local Services Ads (LSAs)

  • Standard AI SEO (OMNIVIZ™)

  • Bi-weekly optimization

  • 5–7 backlinks per month

  • A/B testing on landing pages

Package c

Dominator

For home services operators ready to dominate a market. Adds paid social and advanced AI SEO to the full Accelerator program.

  • Everything in Accelerator

  • Paid social ads (Meta · TikTok)

  • Advanced AI SEO

  • Weekly optimization

  • Competitor gap targeting

  • Custom landing pages

Package d

Omni-Presence

Full-spectrum program for multi-location operators and regional dominators. Adds organic social and our most advanced AI SEO tier.

  • Everything in Dominator

  • Organic social management

  • Advanced+ AI SEO

  • Multi-location coordination

  • Reputation management

  • Custom content production

Zone-based pricing

Pricing scales with market intensity. Zone 3 (1.0×) covers markets like Oklahoma City and Tulsa. Zone 2 (1.25×) covers Austin, Raleigh, Phoenix, and Denver. Zone 1 (1.6×) covers New York, Los Angeles, Chicago, Miami, and Houston. Growth Lever add-ons available for Bing, Reddit, Yelp, Nextdoor, Angi, Thumbtack, and ecommerce marketplaces. Your A.R.C. Report includes an exact-dollar projection for your business and market.

Questions home services owners ask

What HVAC, plumbing, and trade operators
actually want to know. before they hire an agency.

These are the questions our prospects ask in their first 30 minutes on a call with us. Answered honestly. If you don’t see your question here, ask it on the A.R.C. Report intake and we’ll answer it in your custom audit.

For most established home services operators, monthly management investment ranges from $3,500 to $16,000+ depending on package tier (A through D), market zone (1.0× to 1.6×), and channel mix. Ad spend is separate and varies by trade and market — a Texas HVAC operator typically runs $8K–$25K/month in combined Google Ads and Local Services Ads. The Accelerator package (Pkg B) in a Zone 2 market like Austin lands most operators between $4,500 and $7,500/month in management fees, plus ad spend. Your A.R.C. Report gives you the exact-dollar projection for your business and market.

Local pack movement typically begins within 30–60 days. Organic traffic gains compound over 3–6 months. AI search visibility — getting cited in ChatGPT, Perplexity, and Gemini answers — often shows movement in 60–90 days because AI platforms re-index entity authority faster than Google does. Local Services Ads, when included in your package, can produce qualified leads within the first week of activation. The case studies on this page typically reached their full-scale ROI between months 6 and 12.

The honest answer: not as a primary lead source long-term. Marketplace leads from Angi, Thumbtack, HomeAdvisor, and Networx have the same fundamental economics — you’re paying for a lead that’s also being sold to 3–5 competitors, with no relationship ownership and no buyer intent advantage. They have a place as a short-term gap-filler while you build your own demand engine. Our home services partners typically reduce marketplace lead spend by 60–80% within 12 months of starting with us as their organic and Local Services Ads channels mature. Some keep a small marketplace budget as a velocity buffer for slow weeks; most phase out entirely.

AI search optimization (also called AI SEO, generative engine optimization, or GEO) is the practice of getting your business cited when a buyer asks ChatGPT, Perplexity, Gemini, Claude, or Microsoft Copilot a question like “who’s the best HVAC company in Austin?” The reason it matters for home services specifically: AI assistants are increasingly the first stop for high-intent service queries — especially on mobile, where homeowners often use voice search and conversational queries. If your business isn’t being named in those answers, you’re invisible to a fast-growing segment of your market. Our OMNIVIZ™ framework is built around AI search citation as the primary goal, not an afterthought.

Most established home services operators need both, plus Local Services Ads. Each channel does a different job: Google Ads captures high-intent search demand (someone Googling “AC repair near me” right now); Local Services Ads serves the Google-Guaranteed badge above paid results and pays per qualified call rather than per click; SEO builds compounding organic visibility that doesn’t require ongoing ad spend; and AI SEO ensures you’re cited in AI-generated answers. Our minimum requirement for a new partner is SEO plus at least one ad channel — picking just one almost always underperforms the combined stack on cost per acquired customer.

Three differences worth naming. First, specialty depth — 25+ years working with the trades specifically, with documented buyer personas like Erick Alvarez built from hundreds of partner engagements. Second, AI search first — our OMNIVIZ™ framework was built from the ground up around AI citation, not retrofitted from a legacy SEO playbook. Most agencies bolted “AI SEO” onto their existing service in 2024. Third, partner-first relationship model — we don’t have “clients,” we have partners. The agencies you’ve been frustrated with treat home services as a vertical they happen to serve. We treat it as the only vertical that matters.

Saturated markets are where specialty matters most. In a market like Houston or Dallas HVAC — where 50+ agencies are hammering the same operators with sales calls — generic tactics get drowned out. Our approach starts with finding the wedges generic agencies miss: trade-specific long-tail queries, AI search opportunities most competitors haven’t seen yet, GBP optimization gaps in specific service areas, sub-categories like indoor air quality or geothermal where the SERP is less contested, and citation network gaps in regional directories. Our Houston-based HVAC partners are seeing some of the strongest results on this page in part because the competition has been complacent about AI search.

Yes. Multi-location and franchise home services is one of our four core verticals. Our Package D (Omni-Presence) is built specifically for operators running multiple locations — whether under one brand, as a regional rollup, or as a franchisor supporting franchisees. We coordinate brand-level SEO and AI authority with location-specific GBP optimization, market-specific landing pages, and franchisee-friendly reporting. Our Tree Care Partners engagement is an example: a private-equity-owned portfolio of 7 tree care brands across multiple states, all running on a unified Allegiant operating standard.

The A.R.C. Report (Audit · Recommendation · Cost) is a 13-section custom audit covering your current digital marketing performance, target audience, website technical audit, reputation analysis, AI visibility scorecard across 5 platforms (ChatGPT, Perplexity, Gemini, Claude, Copilot), social and ads review, competitive landscape, 30/60/90-day roadmap, and exact-dollar investment projection across all four package tiers. For home services specifically, it includes a Local Services Ads opportunity analysis, GBP audit across your service areas, trade-specific keyword opportunity analysis, and an AI search citation baseline. It takes us 7–10 business days to produce and is free. No commitment, no sales-call gate.

Once you request your A.R.C. Report, we deliver it in 7–10 business days. If we mutually agree to move forward, onboarding typically takes 7–14 days to set up tracking, gain platform access, complete the first sprint of technical fixes, and prepare for activation. Your first month is the foundation month; meaningful performance changes begin in months 2–3 depending on package. For partners who already have an existing campaign that needs immediate stabilization (paused Google Ads, suspended GBP, etc.), we can begin emergency triage within the first week of engagement.