Sell more of what you stock,
with every item still eligible to show.

Almost always product-level issues nobody has read. Google's Merchant Center issues documentation states that where product data and website do not comply with the policies and data quality requirements, products might get disapproved, and that product-level issues can occur where the data you provide does not match the information on your website. The campaign keeps running on whatever remains, so nothing looks broken. Count products submitted against products eligible — the gap is the answer. Same shape of silent failure as on website maintenance.

Scale and visibility. A product-level issue removes one item and leaves everything else running, which is why it can persist for months unnoticed. An account-level issue is different in kind — Google's documentation states that where a review reveals products or a website not complying with Shopping policies, the account is suspended immediately. The suspension is severe and survivable because it is impossible to miss. The quiet tier is the one that costs more over a year, the same way untracked calls do on landing pages.

Yes — what you advertise has to be what a shopper finds on arrival. Google publishes the requirements for the price attribute, and the Shopping ads policies disallow representing your products in a way that is not accurate, realistic and truthful. The usual cause of a mismatch is timing rather than intent: a promotion goes live in the store platform and the feed regenerates on a different schedule. Align the refresh with how often prices actually change. The same claim-accuracy principle runs through print advertising.

The feed kept pointing at image paths that no longer exist. The image link attribute has to resolve and comply, and a Shopping ad is mostly its image, so a broken link removes the item rather than degrading it. Migrations break this at scale over a weekend nobody is watching. Re-run the image check immediately after any change touching media paths, and treat it as part of the launch checklist rather than something to notice later. Deploy-time checking is covered on website maintenance.

Where the product has one, yes, and where it genuinely does not you declare that properly rather than inventing a value. The GTIN attribute documentation explains how the identifier establishes which product a listing refers to, which is what lets it match the right searches. The most common inherited defect we find is a placeholder somebody entered years ago because the field was optional in the store platform. Validate against the product data specification before submission rather than after rejection — the same "check the record first" habit we apply to directory listings.

In some cases, from the same data you already maintain. Google documents free listings for products, which let eligible items appear in unpaid surfaces. It is regularly left unconfigured because it produces no line on an invoice, which is exactly why it is worth checking. It also raises the stakes on feed quality, since the same record now serves two purposes. Keeping the on-page product structured data consistent with the feed matters here too, as it does across our technical SEO work.

Because the correction was made in the feed rather than in the system that generates it. The next export overwrites the fix and the disapproval returns, which turns feed cleanup into a monthly subscription to the same problem. The durable repair usually sits in the inventory or ecommerce platform, owned by somebody outside marketing, which is why it takes longer and gets skipped. Validate against the product data specification at the source. This is the same "fix the source" order we apply in CRM work.

Because you are not testing what Google tests. Its guidance on product pages that are unavailable exists because the destination is verified directly rather than assumed. A page can load perfectly in your own browser and still be blocked, geo-restricted, intermittently erroring or too slow when fetched from outside a logged-in session. Check as an anonymous visitor from outside your network, and treat product page health as a paid media dependency rather than only a web concern — see website performance.

Performance figures, and beside them the number that gives those figures meaning: products submitted against products eligible to show. Return on ad spend is a ratio and it can look healthy while most of the catalog sits out of the auction. Add the outstanding issue count grouped by cause, and any account-level exposure, and you have a report that tells you what to do next. Google's Shopping ads overview covers the mechanics; reconciling reported revenue against orders that reached the business follows the discipline on paid search.

Almost certainly not, and we will say so before you ask. Shopping advertises products with prices, images and stock levels. If you book jobs rather than ship items there is nothing for the channel to list, and an agency proposing it is selling a package rather than reading your business. For most home services operators the honest answer is local services ads and paid search. Where you do sell products alongside a service, Shopping can work for that part of the business only, under the same Shopping policies as any retailer.