Win the ranking and the answer.
One program, one accountable team.

It owns every layer of your search visibility rather than one slice of it. At Allegiant that means technical SEO — crawlability, indexation, speed, structured data — plus content strategy and production, on-page optimization, authority building through citations, local and profile work where it applies, and conversion optimization so the traffic becomes revenue. The alternative is a specialist per layer, none of whom can see the others' queue. Background reading: how SEO works, how it works on Google, and how Google ranks a site. Google's technical requirements set the floor all of it stands on.

It depends on your starting point, your market and how much authority you already carry — anyone quoting a universal timeline is selling rather than planning. What we can control is cadence. Engagements run on a 30/60/90 rhythm: the first thirty days ship foundation fixes that often move measurement quickly, days thirty-one to sixty put priority content into production, and by day ninety there is movement to review against the documented baseline. Google is explicit that meeting every requirement does not guarantee indexing or serving, which is why nobody should promise a date. See the audit.

Traditional SEO earns positions in ranked results; AI SEO earns mentions and citations inside AI-generated answers on ChatGPT, Gemini, Perplexity, Claude and Copilot. The disciplines overlap heavily — crawlable pages, structured data and genuinely useful content feed both — but AI platforms weigh entity recognition and extractable answers more aggressively, and they frequently cite pages that do not rank well for the same query. Go deeper at AI SEO.

No, and the evidence argues the opposite. Many AI experiences are built directly on top of search infrastructure — Google's own AI features documentation makes clear its AI surfaces draw on its Search index — and the same signals that earn rankings feed citation decisions. What changes is the ceiling: the Semrush AI Search Study indicates most pages ChatGPT cites rank outside Google's top twenty for related queries, so citation logic is not simply ranking logic and a rankings-only program leaves visibility unclaimed. See answer engine optimization.

We do not publish one-size pricing, because honest scopes are built from your audit — market competitiveness, site condition, content debt and how fast you need to move all change the math. Engagements are custom-quoted and every quote itemizes the work, so you can see exactly what you are buying and what each piece is for. What we will say plainly: the cheapest retainer in the market is usually the most expensive line item you will carry, because it buys activity rather than outcomes. We wrote up the difference between affordable and cheap SEO. Start with the free audit and Google's guidance on evaluating third-party SEO offers.

Against a baseline, with numbers a CFO can audit. Every engagement opens by documenting where you stand: rankings for the queries that matter, organic traffic and its conversion behavior, technical health, and visibility across the five major AI platforms. Monthly reporting then shows movement against that baseline — rankings, qualified traffic, leads and calls, and citation presence — along with the reasoning behind each change. Vendor authority scores are not search engine metrics and we do not report them as such, per Google's own guidance. Related: CRM.

They are complements, not substitutes. Paid buys immediate, controllable demand; SEO builds an owned asset whose traffic you stop renting. Running both makes each smarter — paid search data reveals which queries actually convert, which sharpens the organic content plan, while strong organic coverage lets you stop paying for clicks you would have earned anyway and move budget to terms where you cannot rank. How the two work together is covered in this breakdown, and the destinations both channels send to are covered under landing pages, and Google's people-first standard governs the content either way.

It is the infrastructure layer: whether search systems can crawl your pages, whether the site renders and loads acceptably, whether structured data tells machines what each page is, and whether your architecture routes authority to the pages that earn revenue. It comes first because everything else depends on it — content that cannot be crawled does not rank, and pages AI crawlers cannot read do not get cited, particularly since many never execute JavaScript. Full detail at technical SEO, and on site speed specifically.

National SEO competes on topical authority — winning the informational and commercial queries your buyers ask regardless of geography, which is content-and-authority work at scale. Local SEO competes on proximity and trust signals: profile strength, review velocity and rating, consistent citations, and location-relevant content that wins the map pack. Most real businesses need a deliberate blend, and the failure mode is running one while assuming it covers the other. Google's people-first guidance applies to both.

Yes — franchise systems are one of our core verticals. Multi-location search has a specific failure pattern: brand and locations compete for the same queries, location pages get stamped out as thin duplicates, and nobody owns the outcome. Our approach separates the jobs — brand-level authority built once at the top, location-level visibility built on genuinely local signals underneath — with governance so the two reinforce rather than cannibalise. Thin duplicated location pages also edge toward what Google's spam policies describe. See local SEO.

Three things we will defend in any room. One integrated strategy across traditional rankings and AI visibility, run by one accountable team rather than an AI add-on bolted to a legacy retainer. Verifiable reporting: every number traces to a source, projections are labeled as projections, and we would rather show a smaller true number than a bigger soft one. And the Partner model — the engagement is built to survive a hard conversation, including the ones where we tell you a channel is wrong for you. The same standard we apply to competitors in competitor analysis, per Google's guidance on evaluating claims.

OMNIVIZ™ is Allegiant's framework for AI visibility — five pillars that extend a traditional SEO program into AI-generated answers: Entity Authority Building, Answer-First Content Architecture, Multi-Source Citation Network, Technical AI Readiness and AI Visibility Monitoring. The relationship to SEO is direct: it takes the assets your program already produces — content, structure, authority — and makes them legible to AI platforms. Nothing in it is separate work, which is why it is not billed as a separate retainer. Detail at AI SEO, and Google's AI features documentation is the reference point for the surfaces.

Days one to thirty: a full audit and documented baseline — technical crawl, content inventory, competitive position, and visibility across Google and the five AI platforms — with priority fixes shipping immediately rather than waiting on a strategy deck. Days thirty-one to sixty: production against the audit's priority map, on-page optimization of revenue pages, and citation-network work. Days sixty-one to ninety: measurement against the baseline, with what worked scaled and what did not rebuilt. Structured data is brought into parity with visible text throughout, per Google's guidance. Start at the audit.

Yes, and some of our strongest engagements run exactly this way. The division of labour gets written down early: typically your team keeps brand voice, approvals and channel ownership while Allegiant carries the technical program, search strategy, content production capacity and measurement infrastructure. Your people get direct access to our specialists rather than an account-manager telephone game, and everything we build ships with documentation so it does not become knowledge only we hold. Production standards are described under content writing, with a primer on optimizing content for search, measured per Google's people-first standard.

Start with the free website audit. We baseline your current position — technical health, rankings, content coverage and AI visibility — and walk you through the findings in a straightforward working session: what is holding you back, what the opportunity looks like, and what we would do first. If the fit is right, you get a custom-scoped proposal with itemized work and honest expectations. If it is not, you still leave with the findings and they are yours to act on. Google's guidance on evaluating third-party SEO advice is a fair lens to point at our proposal.