The biggest mistake we see being made when it comes to understanding push and pull marketing is that you have to choose. So often when we see two options, we feel that these options are mutually exclusive. Thankfully, that is not the case.
You don’t spend a round in an MMA fight only blocking or only punching, right? There’s a rhythm to it, the two forms moving together to win the fight. That is what we are doing here. At times, you will spend a great deal of effort establishing pull marketing efforts, and at others, you will be releasing a barrage of push marketing campaigns. The point isn’t to optimize either forms, but to use each form to move you towards increased conversions.
So what does that take? A great deal of practice for starters. Nothing can replace honest experience. Thankfully, the experience doesn’t have to be completely your own. By working with professional digital marketing specialists, you can get a good sense of what tactics and strategies work best for your unique business.
At the same time, you can also learn more about the unique marketing options that are available to you. As digital marketers, we are always trying to find new and better ways to move people through the conversion funnel. We spend a great deal of our time figuring out what tactics work best for our clients based on experience and, of course, data. Data runs so much of our lives and, as digital marketers, we are constantly trying to find ways to make sure that our data-driven decisions result in positive outcomes for our clients.