If you’re interested in improving your digital marketing conversion rate, it’s imperative you set the proper goals for your campaign. What do you want to achieve with your marketing campaigns? More importantly, how will you measure whether or not you’ve achieved those goals? Answering these all-important questions is imperative to creating a meaningful and effective campaign that translates into real, measurable results for your business.

In many ways, properly tracking your conversions may be equally as important as securing them in the first place. Without proper tracking methods, you are shooting out campaigns without any clear indications of what you want to achieve or what success practically looks like. It’s about thinking through what it means to run a successful campaign, and that starts with choosing the right metrics to track. Many metrics are available, so pick one that fits best for your campaign’s structure, goal, and method. 

Let’s say, for example, that one of your goals is to increase brand awareness, and so you launch a video ad campaign focused on appealing to your target customer, but that doesn’t include a direct call to purchase. In that case, you would want to measure  success by analyzing the campaign’s reach, impressions, and watch time over other metrics, as these would show you directly how successful your campaign was at getting and holding the attention of your audience. That way, you can get a clear idea of your campaign’s success with measurable and solid results, provide proper reporting to clients or internal team members, and have a clearer understanding of the particular messaging that initiates a response in your target audience. This data can also be used to help improve active and future campaigns. The metrics associated with a campaign can be used to analyze the overall responsiveness of your target audience to your messaging. What gets their attention? Does specific messaging styles and imagery appeal to them? This is the kind of information you can gain from analyzing your campaign data.

There are a few different ways to track reach, clicks, conversions, and other metrics. The most common methods are through Google Analytics and/or conversion tracking pixels. Google Analytics is a free tool that can be used to track pretty much any metric imaginable. Conversion tracking pixels are snippets of code that are placed on specific pages of your website (such as the thank you page after a form submission). These pixels allow you to track specific actions that users take on your website. 

Simply put, conversion tracking is a way to measure how well your website or landing page is performing in terms of generating leads or sales. By understanding which areas of your website are causing users to convert, you can make changes to improve your overall conversion rate. Not sure where to start? Don’t worry, and we’ll walk you through the basics of conversion tracking and how to set it up in Google Analytics.

If you’re not already using Google Analytics to track your website traffic, now is the time to start. Google Analytics is a free tool that provides valuable insights into how users are interacting with your site. To set up conversion tracking in Google Analytics, follow these steps:

And that’s it! You’ve successfully set up conversion tracking for your website. Now, every time a user completes a goal on your site, it will be recorded in Google Analytics. By reviewing your conversions over time, you can get a better understanding of which areas of your site are performing well and which need improvement.