The question is, once they are on your page, what do you do with them? Statistics show that most website visitors only stay on a page for about 15 seconds. This means that if your website isn’t relevant to their needs, they will leave and go somewhere else. The ticket to keeping them on your site is framing your offerings in the ways that they are relevant to your visitors.
So how do you make sure your website is relevant to your visitors’ needs? As a digital marketer, there are plenty of terms and techniques that we can rattle off that may or may not improve your chances. There are plenty of people out there who will claim to know the best answer for your particular conundrum.
If we really break it down, though, it’s simply about demonstrating to your visitors and to Google how you are adding value to the conversation. Everything that is on the screen, that is being offered, should be presented as adding value to the lives of your customers. There are a lot of ways to do that, and often they incorporate some level of shorthand, whether that be targeted imagery, specific (ie. relevant) keywords or a design structure that speaks to the unique and individual needs of your clientele.
Now, obviously, a huge portion of SEO involves search engines. Search engines are complex machines that are always developing and changing. Looking at Google – the largest search engine on the planet – you can see that they are continuously trying to improve the system that they use to analyze the quality of sites and content. They have never let SEO specialists in to see all of the mechanics that dictate this system, but we do know that their first priority is always presenting the best information possible for their users.
Everything that they do is guided by this. So, if you can produce content that is useful and meaningful to your users, you are on the right track for good SEO relevancy.