It’s no secret that Google takes great pride in the services that they offer. With that, the name Google has itself become synonymous with search engine technology. A juggernaut of the internet at large, Google has become the go-to search engine for anyone looking to expand their knowledge or find new products.
Over the years Google takes great consideration when deciding which websites to display to searchers. For over a decade now, load speed has played an increasing role in that decision. It was all the way back in 2010 when Google decided that speed would be a major factor in their ranking system.
Now, it seems that Google is once again working to improve the overall user experience. They are hoping this new system will be able to identify sites that load particularly fast or particularly slow and mark them accordingly with banners.
It is not fully known yet how this will affect metrics like CTR’s or website traffic, but as Google continues to reward fast-loading sites, we may find ourselves moving towards a new standard of web development based on increasingly strict criteria.
Google appears to be implementing this new system in stages and wants to build a more robust system by which to gauge the value or relevancy of a site. Accordingly, they don’t want to just dump a brand new algorithm all at once on us. Their goal seems to be to encourage and reward sites that put the work in to optimize their sites.
This isn’t entirely out of the left-field – Google is always tweaking its algorithms much to the chagrin of many digital marketers. Learning to change and adapt with the algorithm is a major part of the experience of being a digital marketer, made especially difficult by the fact that Google is often reticent to share any major details with the community. But that’s all part of the fun.
The main change here seems to be the introduction of a badges system, which is basically a way for google searchers to actually see Google’s estimate on the quality of your website. Now Google judging our sites is nothing new – that is literally the whole point of developing SEO, but the broadcasting of this to searchers is definitely new.