Case Study ยท Home Siding

$731K in new revenue from $14,081 invested in paid search and SEO

A new website, a clean hosting move and a tracked search program turned a volatile site into a lead source.

A siding crew installing fiber cement lap siding over house wrap on a two-story home in daylight
$731K
new revenue from paid search and SEO
The starting point

Where the Partner
started.

What the Partner was dealing with before the engagement began.

Poor communication and support from the prior digital agency.

SEO rankings and visibility that were slipping.

High Google Ads cost with little to no lead production.

A volatile website with recurring crashes.

Multiple Google Business Profile suspensions that took months to resolve.

What we did

How the engagement
was run.

The work, in the order it happened, and where every figure on this page comes from.

01 / RESEARCH AND IMPLEMENTATION

Research and implementation.

Google Ads and SEO rebuilt to current best practice, plus a new website and a move to stable hosting.

02 / TRACKING

Tracking.

Sales leads tracked back to the campaigns and pages that produced them.

03 / OPTIMIZATION

Optimization.

Non-producing tactics cut and budget focused on what closed revenue.

04 / SOURCE

Where the figures come from.

Results as reported by the Partner at the time of the engagement.

The results

What the Partner
recorded.

Every figure below comes from results the Partner reported at the time of the engagement.

Home Siding
$731K
new revenue from paid search and SEO
$51
in sales per $1 invested (51.9 to 1)
$14,081
total investment in SEO and paid search
182
qualified leads generated
$77.37
cost per lead
+992%
website traffic
29
new page-one keyword rankings on Google

A new website, a clean hosting move and a tracked search program turned a volatile site into a lead source.

Source
Partner-reported
results the Partner reported at the time of the engagement

Results as reported by the Partner at the time of the engagement.

Disclosure: These are one Partner's results. They are not a guarantee or a typical outcome; results for any business depend on its market, competition, budget and operations.

Ready when you are

These were their results.
Your case starts with the A.R.C. Report.

A case study shows what Allegiant did for one Partner. It doesn't tell you what Allegiant would do for your business โ€” that is what the A.R.C. Report is for: the 13-section diagnostic that establishes your baseline, identifies the gaps in your current program, and shows the investment it would take to close them. Ten to fourteen business days. No commitment.