Case Study ยท Roofing

2,817 qualified leads at $37.42 each, and website traffic more than doubled year over year

After multiple agencies that couldn't produce results, one tracked program across paid search and SEO.

A roofing project manager reviewing a newly finished roof with a homeowner in front of a two-story home in daylight
2,817
qualified leads generated
The starting point

Where the Partner
started.

What the Partner was dealing with before the engagement began.

Multiple prior agencies that could not produce positive results.

Weak organic rankings and search visibility.

High Google Ads spend with no leads to show for it.

Reporting that obscured the lack of performance.

Weeks to get a call back, with high management costs and hidden fees.

A strategy that changed month to month with nothing sustained.

What we did

How the engagement
was run.

The work, in the order it happened, and where every figure on this page comes from.

01 / RESEARCH AND IMPLEMENTATION

Research and implementation.

Keyword and competitive research to target higher-quality searches and outrank established competitors.

02 / TRACKING

Tracking.

Paid and SEO leads tracked to the keyword, content and campaign that produced them.

03 / OPTIMIZATION

Optimization.

Budget moved from what wasn't producing to what was, lifting traffic, leads and sales.

04 / SOURCE

Where the figures come from.

Results as reported by the Partner at the time of the engagement.

The results

What the Partner
recorded.

Every figure below comes from results the Partner reported at the time of the engagement.

Roofing
2,817
qualified leads generated
$37.42
cost per lead
$105,404
total investment in paid search and SEO
+109.66%
website traffic year over year (5,074 to 10,638)
32
new page-one keyword rankings on Google
+26.5%
average ranking improvement in a 60-day window

After multiple agencies that couldn't produce results, one tracked program across paid search and SEO.

Source
Partner-reported
results the Partner reported at the time of the engagement

Results as reported by the Partner at the time of the engagement.

Disclosure: These are one Partner's results. They are not a guarantee or a typical outcome; results for any business depend on its market, competition, budget and operations.

Ready when you are

These were their results.
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