Case Study ยท PE-Backed HVAC, Plumbing & Electric

Nearly $18M in new sales for a private equity-backed home services platform

Paid search and SEO across multiple websites, returning $25 for every dollar invested.

A home services dispatch team coordinating technicians from a bright operations office
$17.98M
new revenue from paid search and SEO
The starting point

Where the Partner
started.

What the Partner was dealing with before the engagement began.

Poor communication and support from the prior digital ad firm.

More than 12 months of SEO without reaching the first page of Google.

High Google Ads cost with zero lead production.

Poorly designed websites.

Little communication and no real support.

What we did

How the engagement
was run.

The work, in the order it happened, and where every figure on this page comes from.

01 / RESEARCH AND IMPLEMENTATION

Research and implementation.

Keyword and competitive research to target higher-quality searches and outrank established competitors.

02 / TRACKING

Tracking.

Paid and SEO leads tracked to the keyword, content and campaign that produced them.

03 / OPTIMIZATION

Optimization.

Spend concentrated on what produced sales, at a 25.4 to 1 return.

04 / SOURCE

Where the figures come from.

Results as reported by the Partner at the time of the engagement.

The results

What the Partner
recorded.

Every figure below comes from results the Partner reported at the time of the engagement.

PE-Backed HVAC, Plumbing & Electric
$17.98M
new revenue from paid search and SEO
$25
in sales per $1 invested (25.38 to 1)
$708,417
total investment in SEO and paid search
10,538
qualified leads generated
$67.22
cost per marketing-qualified lead
+1,330%
website traffic
1,970+
new page-one keyword rankings on Google

Paid search and SEO across multiple websites, returning $25 for every dollar invested.

Source
Partner-reported
results the Partner reported at the time of the engagement

Results as reported by the Partner at the time of the engagement.

Disclosure: These are one Partner's results. They are not a guarantee or a typical outcome; results for any business depend on its market, competition, budget and operations.

Ready when you are

These were their results.
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