Case Study ยท Multi-Location Plumbing & Leak Detection

$3.38M in sales closed through organic search and Google Business Profiles, up 41% in one year

Measured in the Partner's own CRM: sales through the channels the SEO program maintains grew faster than the leads feeding them.

A plumber feeding a sewer inspection camera into a yard cleanout while watching the live feed on the reel monitor
$3.38M
sales through organic search + Business Profiles
The starting point

Where the Partner
started.

What the Partner was dealing with before the engagement began.

Came to Allegiant from another agency with a multi-market footprint and uneven search visibility from market to market.

Call tracking had been removed from the website for months under the prior provider, so web calls were being recorded as direct and search was under-credited.

No page-level record connected the monthly SEO work to what it produced in closed revenue.

What we did

How the engagement
was run.

The work, in the order it happened, and where every figure on this page comes from.

01 / AUDIT AND REMEDIATE, MARKET BY MARKET

Audit and remediate, market by market.

Technical and on-page audits run location by location, with fixes shipped against a tracked status for every finding.

02 / BUILD AUTHORITY WHERE THE COMPETITION IS

Build authority where the competition is.

Monthly content plus authority link acquisition, placed against each market's competitive leaders.

03 / TRACE IT TO REVENUE

Trace it to revenue.

Organic and Business Profile results read straight out of the Partner's own CRM, so the return is the Partner's number, not ours.

04 / SOURCE

Where the figures come from.

Source: the Partner's CRM, channel = organic search + Google Business Profile, January 1 to September 3, 2026 vs. the same period in 2025. SEO program fees: $75,720, January to August 2026.

The results

What the Partner
recorded.

Every figure below comes from the Partner's own CRM, with the period stated.

Multi-Location Plumbing & Leak Detection
$3,377,040
sales attributed to organic search + Business Profiles
+$986,877
more than the same period last year (+41%)
$44.60
in attributed sales per $1 of SEO program fees
2,441
leads, up 33% from 1,837
1,055
sold jobs, up 8% from 977
$1,383
revenue per lead, up 6% from $1,301

Measured in the Partner's own CRM: sales through the channels the SEO program maintains grew faster than the leads feeding them.

Source
Partner CRM
the Partner's own CRM, with the period stated

Source: the Partner's CRM, channel = organic search + Google Business Profile, January 1 to September 3, 2026 vs. the same period in 2025. SEO program fees: $75,720, January to August 2026.

Disclosure: These are one Partner's results. They are not a guarantee or a typical outcome; results for any business depend on its market, competition, budget and operations.

Ready when you are

These were their results.
Your case starts with the A.R.C. Report.

A case study shows what Allegiant did for one Partner. It doesn't tell you what Allegiant would do for your business โ€” that is what the A.R.C. Report is for: the 13-section diagnostic that establishes your baseline, identifies the gaps in your current program, and shows the investment it would take to close them. Ten to fourteen business days. No commitment.