Case Study ยท HVAC & Plumbing

$6.1M+ in annual revenue from new customers, from $161,128 in search

SEO and paid search tracked to the qualified lead, returning nearly $38 for every dollar invested.

An HVAC technician servicing an outdoor condenser unit beside a home in daylight
$6.1M+
annual revenue from new customers
The starting point

Where the Partner
started.

What the Partner was dealing with before the engagement began.

Poor agency communication and support.

SEO rankings and visibility in decline.

Website technical issues and inconsistent maintenance.

Spammy backlinks and borderline black-hat SEO techniques.

Multiple Google Business Profile listing suspensions.

What we did

How the engagement
was run.

The work, in the order it happened, and where every figure on this page comes from.

01 / RESEARCH AND IMPLEMENTATION

Research and implementation.

Keyword and competitive research to target higher-quality searches and outrank established competitors.

02 / TRACKING

Tracking.

SEO and paid leads tracked to the keyword, content and campaign that produced them.

03 / OPTIMIZATION

Optimization.

Budget concentrated where new-customer revenue came from.

04 / SOURCE

Where the figures come from.

Results as reported by the Partner at the time of the engagement.

The results

What the Partner
recorded.

Every figure below comes from results the Partner reported at the time of the engagement.

HVAC & Plumbing
$6.1M+
annual revenue from new customers
$37
in sales per $1 invested (37.86 to 1)
$161,128
total investment in paid search and SEO
3,419
qualified leads generated
$47.13
cost per marketing-qualified lead
+822%
website traffic
44
new page-one keyword rankings on Google

SEO and paid search tracked to the qualified lead, returning nearly $38 for every dollar invested.

Source
Partner-reported
results the Partner reported at the time of the engagement

Results as reported by the Partner at the time of the engagement.

Disclosure: These are one Partner's results. They are not a guarantee or a typical outcome; results for any business depend on its market, competition, budget and operations.

Ready when you are

These were their results.
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