Case Study ยท HVAC, Plumbing & Electric

$18.8M in new revenue from paid search and SEO, with 10,570 qualified leads

A multi-trade home services company, measured to the marketing-qualified lead.

An electrician testing circuits at an open residential electrical panel in a garage in daylight
$18.8M
new revenue from paid search and SEO
The starting point

Where the Partner
started.

What the Partner was dealing with before the engagement began.

A website that had gone without upkeep or updates.

High turnover at the prior agency and little communication.

Multiple Google Business Profile suspensions tied to spammy practices.

Google Ads management that produced no tangible results.

Weak SEO execution and poor rankings.

What we did

How the engagement
was run.

The work, in the order it happened, and where every figure on this page comes from.

01 / RESEARCH AND IMPLEMENTATION

Research and implementation.

Keyword and competitive research to target higher-quality searches and outrank established competitors.

02 / TRACKING

Tracking.

Paid and SEO leads tracked to the keyword, content and campaign that produced them.

03 / OPTIMIZATION

Optimization.

Spend concentrated on what produced sales, at a 20.4 to 1 return.

04 / SOURCE

Where the figures come from.

Results as reported by the Partner at the time of the engagement.

The results

What the Partner
recorded.

Every figure below comes from results the Partner reported at the time of the engagement.

HVAC, Plumbing & Electric
$18.8M
new revenue from paid search and SEO
$20
in sales per $1 invested (20.4 to 1)
$923,590
total investment in SEO and paid search
10,570
qualified leads generated
$87.38
average cost per marketing-qualified lead
+650%
organic search traffic
1,112+
new page-one keyword rankings on Google

A multi-trade home services company, measured to the marketing-qualified lead.

Source
Partner-reported
results the Partner reported at the time of the engagement

Results as reported by the Partner at the time of the engagement.

Disclosure: These are one Partner's results. They are not a guarantee or a typical outcome; results for any business depend on its market, competition, budget and operations.

Ready when you are

These were their results.
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