Case Study ยท Custom Closets & Home Storage

Lead volume up nearly 200% year over year, on slightly lower marketing spend

Paid search and SEO for a custom closet and home storage company, measured the way the owner measures it: leads, not clicks.

A closet designer reviewing a finished walk-in closet with a homeowner in daylight
~200%
year-over-year increase in lead volume, per the Partner
The starting point

Where the Partner
started.

What the Partner was dealing with before the engagement began.

An owner who had worked with several digital marketing firms over the years without finding the level of expertise and consistency she needed.

Campaigns had to be judged on business results, not clicks.

Growth had to come without raising the overall marketing budget.

What we did

How the engagement
was run.

The work, in the order it happened, and where every figure on this page comes from.

01 / PAID SEARCH, REBUILT FOR LEADS

Paid search, rebuilt for leads.

Google Ads campaigns managed and optimized on lead volume and lead quality rather than click metrics.

02 / LOCAL SEO

Local SEO.

Search and Google Business Profile work to build organic visibility alongside paid search.

03 / MEASURED IN THE PARTNER'S OWN SYSTEMS

Measured in the Partner's own systems.

Calls and forms tracked through the Partner's own call and form tracking, so results are read from her data.

04 / SOURCE

Where the figures come from.

Source: the Partner's own published statement (spring 2026), describing results since the engagement began in December 2025. Individual Partner result.

The results

What the Partner
recorded.

Every figure below comes from the Partner's own published statement.

Custom Closets & Home Storage
Nearly 200%
year-over-year increase in lead volume
Slightly down
overall marketing spend over the same period
Every key metric
improved since the engagement began, per the Partner

Paid search and SEO for a custom closet and home storage company, measured the way the owner measures it: leads, not clicks.

Source
Published statement
the Partner's own published statement

Source: the Partner's own published statement (spring 2026), describing results since the engagement began in December 2025. Individual Partner result.

Disclosure: These are one Partner's results. They are not a guarantee or a typical outcome; results for any business depend on its market, competition, budget and operations.

Ready when you are

These were their results.
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