Case Study: Siding Company

Increasing ROI with PPC and SEO

Campaign Overview

This SEO and PPC case study is for a sliding company that has installed thousands of homes with siding in the last 24 years. After noticing a decline in their marketing campaign results, they trusted Allegiant Digital Marketing to increase company visibility and generate more leads through Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Advertising. After four months of working with Allegiant Digital, their $14,081 investment in their PPC and SEO campaigns generated $731,000 of new revenue.

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Spend in PPC & SEO Campaigns
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New Revenue from PPC & SEO
0:1
Return on Investment
digital marketing campaign

Challenges: Where They Started

Before becoming a partner of Allegiant Digital Marketing, their previous digital marketing agency had hit a plateau after four years. Over the past year, they noticed significant declines in online visibility, website traffic, and leads. Adding to their troubles, both of their retail locations had Google Business Profile suspensions. The communication and support from their previous agency had deteriorated, leaving them in a difficult situation.

Analysis: Identified Problems, Improved Strategies, Increased Results

Through our auditing process, we uncovered negligence, improper tactics, and bad practices in their marketing campaigns. Mismanagement of these campaigns resulted in various issues, from poor user experience to conversion problems. These issues led to a considerable loss in lead opportunities and Google penalties. It was evident that a comprehensive solution was necessary to reverse their downward trajectory.

Solution: The Allegiant Digital Way

Immersing ourselves in Google Ads and SEO best practices, we applied our expertise to their campaigns. Additionally, we developed a brand new website and facilitated the transition of their hosting services. These actions significantly improved user experience, increased leads, and ultimately boosted revenue, communication and support from their previous agency had deteriorated, leaving them in a difficult situation.

Leveraging our advanced tracking capabilities, we identified the specific areas of their digital marketing that yielded positive results. This allowed us to target and optimize the strategies that were effective, maximizing their return on investment.

Being equip with valuable performance data insights, we further optimized their results. Eliminating non-performing tactics and focusing solely on delivering strategies, we achieved an impressive ROI of 51.9 to 1!

The Results After 4 Months

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Qualified Leads Generated
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Cost Per Lead
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Google First Page Keyword Rankings
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Increase in Website Traffic
Allegiant Digital Marketing

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