Case Study: Flooring Company

How Allegiant Digital Marketing™ Helped Generate $750,000 in Revenue for a Flooring Company

Campaign Overview

For more than five years, this flooring company has established itself as a premier provider of comprehensive flooring solutions in their region. They take great pride in their extensive range of flooring options and their team of experienced professionals who actively engage with customers, offering tailored advice to help them select the perfect flooring solution.

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Spend on PPC & SEO Campaigns
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New Revenue from PPC & SEO
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Return on Investment
digital strategy and creative

Challenges: Where They Started

After working with their previous digital marketing agency for over four years, they realized that their progress had reached a plateau. In the past year alone, they observed significant declines in their online visibility, website traffic, and lead generation. To add to their frustration, their Google Business Profiles for both retail locations were suspended, and the communication and support from the agency had dwindled. With a growing concern about their online presence and the results from their digital marketing efforts, they knew it was time for a change.

Analysis: Identified Problems, Improved Strategies, Increased Results

Through our comprehensive keyword and content research, meticulous competitive analysis, and thorough auditing services, we successfully uncovered a multitude of outdated and ineffective digital marketing techniques that can significantly hinder businesses on their path to success. By identifying these obstacles, we empowered them with the knowledge and insights necessary to navigate the dynamic digital landscape and make informed decisions for their marketing strategies. We determined that search engine optimization (SEO) and paid search (PPC), when combined, would help put their marketing results back on track and lead to even higher results.

Solution: The Allegiant Digital Way

We identified a range of highly effective keywords for PPC and SEO targeting. These carefully selected keywords not only generated precise and superior outcomes but also provided us with a distinct advantage over their rivals. With our commitment to staying ahead of the competition, we swiftly surpassed them, solidifying their position as leaders in the flooring industry.

Through the implementation of marketing tracking automation and analytics, we were able to uncover the key elements of their digital strategies that yielded the highest potential return on investment. This involved tracking their PPC and SEO leads, analyzing the effectiveness of keywords, content, and other features.

Using their new lead data, we discovered opportunities to enhance their strategy and investments, resulting in a remarkable 20.45 to 1 return on investment! These optimizations have significantly boosted their sales and overall performance.

The Results After 6 Months

 

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Qualified Leads Generated
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Cost Per Lead
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Google First Page Keyword Rankings
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Increase in Website Traffic
Allegiant Digital

Want to Achieve Similar Results with Your PPC Advertising or SEO Campaigns?

If you admire this flooring company’s impressive outcome through our strategic approach to PPC and more, consider what Allegiant Digital Marketing™ can do for your business. Our adept team is ready to analyze your unique market position, craft a personalized plan, and drive measurable results. Let’s work together to elevate your online presence and revenue. Schedule your free consultation today.