Affordable SEO Services versus Cheap SEO Services
Helping Small Businesses Avoid The $99 SEO Scam
As a business owner, you’re always looking for affordable SEO services with new and innovative ways to market your company online. And, when you hear that SEO can help get your website to the top of Google search results, it’s tempting to believe any promises for instant success. But, before you fork over your hard-earned cash, be sure to do your research and avoid getting scammed by people guaranteeing impossible results.
SEO is a long game, played over months and years. However, in recent years, there has emerged a series of offerings that groups are touting will guarantee major results. So they say if you need quick results, you only need to pay them four installments of $99. We wish it were true, and we know you do, too. Regardless, the honest truth is these groups rarely have the ability and capacity to fulfill that bargain.
In this article, we will discuss the common traps and scams that these groups are likely to try and get you with. In addition, we will give you techniques to recognize a genuine offer from a scammer.
Stay Away From Anyone Guaranteeing Results
As much as we would love for everything to be guaranteed in life, unfortunately it is not the case. For sure, this is so, especially when it comes to any marketing or business venture, any entrepreneur can tell you. Nothing is assured, but we can make informed decisions based on the data and information that we have available.
No respectable marketer is ever going to ‘guarantee’ a certain level of success. They know that there is simply no way to 100% guarantee the outcome of a campaign, because there is no way to determine exactly how people will react in any situation.
That being said, if an SEO specialist comes to you trying to guarantee a certain level of results, take it as a major red flag, especially if the results seem too good to be true (they probably are). Even if they are professionals who do understand the intricacies of SEO, they may still not be able to provide you with the results without resorting to shady business practices.
In the industry, we refer to this as ‘black hat SEO’. Employing black hat SEO techniques can initially appear to be successful. But over time, you may find yourself dropping in the SEO rankings with your quality score diminished due to spammy ads and low-quality content.
Black hat techniques revolve around trying to “trick” the search engine. And as you can imagine, the search engine systems do not take kindly to deception. Once you’re in that hole, it is incredibly difficult to pull yourself out, so, it is best to just not go down that road at all.
Remember, SEO Is The Long Game
The biggest pitfall that we see people fall for in SEO is treating it as a short-term campaign. Instead, think of SEO as an ongoing conversation between your website and the search engine systems.
Google, Bing, and the like are constantly being updated and changed. And, as time goes on, it will mean that your SEO measures may have to change slightly to accommodate alterations in the algorithm. What has been constantly true for SEO has been the focus on developing consistently high-quality content, which means providing genuine value for your clients.
How To ACTUALLY Succeed with SEO
Just because SEO can’t be fast-tracked doesn’t mean that there are no best practices that can be observed to optimize the process. At its most basic, Search Engine Optimization practices should be focused on the three key principles of SEO – speed, relevancy, and credibility. If you can focus on building up your credibility, refining your content, and optimizing your site for the search engine spider bots, then you set your website up for SEO superiority.
The moral of the story is to be wary of any organization that makes big promises about cheap SEO services. So, how do you protect yourself from these SEO scams? The best way is to connect with an experienced and reputable digital marketing agency like Allegiant Digital. So, be sure to contact us! We can help you understand what is a legitimate offer for affordable SEO services and what isn’t, and guide you through the process of optimizing your website for Google search. It may take some time and effort, but in the end, it will be worth it when your site starts ranking higher than ever before.