PPC and SEO Case Study: A Tree Services Company

How Allegiant Digital Marketing™ Produced over 10:1 Return on Investment on PPC and SEO Marketing Campaign Efforts

Campaign Overview

At Allegiant Digital Marketing™, we understand the importance of delivering tangible results for our clients. Our latest case study showcases how we helped a tree services company achieve an impressive return on investment (ROI) through our PPC and SEO marketing campaigns. After working with a different marketing agency for over a year, this tree services company saw an extreme lack of ROI. After a year of partnering with Allegiant Digital, they saw a 10.4:1 return on their investment.

 

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Spend on PPC & SEO Campaigns
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New Revenue from PPC & SEO
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Return on Investment

Challenges: Where They Started

  • Ineffective Communication and Support from Previous Digital Marketing Firm: The company experienced significant delays due to poor communication from their former digital advertising partner, hampering their ability to effectively adapt and refine their marketing strategies.
  • Over 12 Months of SEO Efforts Without Achieving First Page on Google: Despite a year-long investment in SEO, the company never secured first-page rankings on Google, severely limiting their visibility and web traffic.
  • High Cost of Google Ads with Zero Lead Generation: Their financial resources were drained by Google Ads without generating any viable leads, rendering the ad spend ineffective.
  • Subpar Website Design Falling Short of Expectations: The existing website was user-unfriendly and lacked essential features to engage potential customers and convert visitors into leads.
  • Minimal Communication and Lack of Support Services: The services provided were neither transparent nor supportive, leaving the company uninformed about their digital marketing performance and progress.

  • And More…

Analysis: Identified Problems, Improved Strategies, Increased Results

Through our thorough keyword and content research, competitive analysis, and auditing services, we identified numerous outdated and ineffective digital marketing techniques hindering their success. These insights offered a clear roadmap for essential improvements and strategic adjustments.

Solution: The Allegiant Digital Way

We identified superior keywords that generated targeted, high-quality results by leveraging our competitive analysis capabilities. This helped our clients quickly surpass their competition. Our approach included a comprehensive understanding of market dynamics and customer behavior, enabling us to tailor content and keywords precisely to the audience’s needs.

By incorporating the ability to track PPC and SEO leads, we identified the keywords, content, and features of their digital strategies that yielded the highest ROI potential. This tracking capability provided invaluable data, guiding every subsequent decision and ensuring that resources were allocated to the most effective strategies.

Leveraging their new lead data, we discovered opportunities to enhance their strategy and investments, resulting in a remarkable 10:1 ROI and $469K in new sales! By consistently monitoring and adjusting their campaigns, we fine-tuned each element to maximize performance and return on investment.

The Results After 6 Months

 

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Qualified Leads Generated
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Cost Per Lead
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Google First Page Keyword Rankings
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Increase in Website Traffic
Allegiant Digital

Want to Achieve Similar Results with Your PPC Advertising or SEO Campaigns?

With the right digital marketing partner, you can achieve impressive results for your business. At Allegiant Digital Marketing™, we have a proven track record of delivering remarkable results for our partners. Our data-driven approach and commitment to constant optimization can help your business achieve significant ROI on your PPC and SEO marketing efforts. Contact us today to learn more about how we can help you grow your business through effective digital marketing strategies.